Increase Your Reach with Social Media Marketing

Social media marketing has produced not only a fantastic way for people to share information with each other but also for businesses to reach out to their customers more personally. Utilizing social media allows companies to target individuals who might be interested in their products and to interact with them in a meaningful way. When a person encounters a business in the relaxed and casual setting of Facebook or Twitter, it doesn’t feel so much like an encroachment of their privacy, but more of an informal communication, allowing a feeling of trust to develop.


With social media, a customer can decide the degree to which he or she wants to interact with a brand. The conversation may stop at viewing posts in their news feed, or they may prefer to go directly to the profile page of that company to find out more. Businesses should put all relevant information, such as contact info and web address, in their profile so it is readily available if viewers are ready to take action.


Additionally, social media offers a great opportunity to publicize sales, offers and other special events. Companies can even set up event pages and invite their fans to attend, which acts as a reminder. Another good idea is to provide coupons that customers can print right from their computer and bring with them to the store. If your company has a webpage from which products can be purchased, be sure to link to that page and consider providing coupon codes that can be implemented in the online check-out process. Providing unique offers to Facebook fans or Twitter followers only can make them feel special, and like they are part of a group.


Social media is a great contemporary twist on traditional word-of-mouth advertising. When a company initiates conversation with a customer on Facebook or Twitter, it has an element of fun to it, especially when there are contests and promotions involved. Generate excitement among your fans, and those fans will likely spread the word, sharing it with their friends. Those referrals are more likely to be positively received because they trust the friend who shared it with them.  


Because social media is such a popular past time for so many people today, advertising often doesn’t feel so corporate.  Therefore, it is often times better accepted and businesses get better results. Try utilizing your social media monitoring profiles to communicate with your audience, and test it for yourself!  


Also read on - advertising statistics, media analysis

Brand Protection: Safeguarding Global Organizations the Techno-Savvy Way

Brand’ as defined by the American Marketing Association is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." It can take in any form including color combination and slogan. Though initially meant for identifying and differentiating a product, over the years this   stands for performance, benefits for the product and the company.

 

The power of the brands to communicate across masses with an emotional impact is what most enterprises rely on. Today when brands play a bigger role in the market performance, are powerful symbols in economic debates, social issues and politics, brand protection has also become serious issue and needs to be dealt with immediately. Enterprises need to be aware of the risks associated with outsourcing their products in the global market. Most companies are not prepared to deal with the risks involved and are left exposed to product counterfeiting and unauthorized sales channels.

 

Counterfeiting is a criminal activity that has been slowly digging into the brand values. It not only impacts the bottom line but also affects the image of the company, its stock value and even the brand itself. It is estimated that 5-7% of all world trade is in counterfeit goods, affecting almost every industry from consumer and luxury goods to pharma, automotive and defense. Over $650 billion in global sales are lost to counterfeit goods annually. It is estimated that counterfeiting costs U.S. businesses $200 billion to $250 billion annually.

 

Globalization though had opened a world of opportunities; it has also paved way for growth of counterfeiting activity. In an effort to meet the greater demand for lower overhead cost and production costs, the manufacturing units have moved to developing countries with low labor costs. This was a step to ensure more production and control of production costs by a huge margin. These production locations over the years have become the epicenter of counterfeit goods and grey market distribution centers. 

 

Manufacturers need to understand that anti-counterfeiting and brand protection now requires more techno-savvy and reliable solutions. They need to look for solutions, which are effective over the entire supply chain. An anti-counterfeiting solution with brand protection technology, which can easily find the violators and shut them down help in recovering the revenue and brand reputation lost to counterfeits. 

 

Brand protection solutions provide global enterprises, a visibility into a vast business intelligence data, which can be used to trace and identify fraudsters and counterfeiters.  Further, this would help the manufacturers take proactive steps to cut off counterfeiting before it can damage the organization’s bottom line.

 

Further, with Internet becoming the most sought after method of fast and quicker communication, attempts to prevent Internet fraud is also one of the thoughtful steps brand protection. By engaging solutions, which can provide clarity and visibility into B2B sites, auction web sites and online shopping stores, manufacturers can be assured of   having taken a few steps towards brand protection.

 

Components of Medical Phase I Studies

Clinical researches and trials include numerous medical tests, experiments and medical studies. An eminent branch of studies is Phase I Studies and researches that involve new diagnosis, treatment and analysis of the drug used on patients. The primary objective of these studies is to learn and study about the apt dosing schedule. Furthermore, the study comprises objectives that analyses the way in which a particular drug has been given, the amount of drug as well as the frequency at which it is allotted to the patient. Medical researchers and technicians focus on updating themselves about any drug and its toxic and other harmful impacts.

Notable Indian clinical research organizations carry on Phase I Studies that are assisted by their vast experience in Clinical trials. These research organizations arefurnished with the latest state-of-the-art medical infrastructure and also have medical volunteers who help in these studies. Some of the components comprise of the following:-

  • First-in-human

  • Single Ascending Dose studies

  • Multiple Ascending Dose studies

  • New Chemical Entities

  • Dose Escalating studies

  • Capabilities

Apart from the services mentioned above, renowned clinical research organization’s in India also comprise Phase I Studies in First –in-Man for the New Chemical Entities (NCE’s) and also the New Biological Entities (NBEs). Furthermore, there is a vast array of medical pharmacology studies that includes Drug inspection studies, Food Effect, Proof of Mechanism & Proof of Concept, TQTc studies, Pharmacokinetic/Pharmacodynamic studies and other allied explanatory studies for various biomarkers and Special Popular studies.

Apart from diverse medical services and researches, infrastructure too plays a crucial role in Phase I Studies. Most clinical research organizations are well equipped with bed units that are efficiently managed by a group of trained professionals. These professionals have the needed medical expertise and are furnished with state-of-the-art clinical devices. In addition to this, there are trained experienced physicians and nursing staffs. They have hands on experience in conducting First-in-human and other clinical Pharmacology studies.

Clinical Research Organization’s (CRO) have the experience in conducting medical trials and researches in special and patient populations. The service range spans across Phase I to III studies for numerous biotechnology and pharmaceutical studies and assists in end-to-end Clinical Trials. Apart from this, there are other services that they offer, such as Bio Studies, Medical Writing, Biometrics, Regulatory Compliance Services and Bioanalytical Research and have an excellent track record for their services, client feedback and testimonials.

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Corporate Tax Preparation & Its Service Providers

The present nature of the corporate tax environment has a degree of uncertainty. Any uncertainty in the tax law can set up scopes for planning but can also create challenges in compliance. In order to estimate compliance responsibilities and implications revolving around business dealings, enterprises employ internal tax specialists or they might hire external advisory firms.

 

The effect of a tax advisor in corporate compliance decisions is essential. In the recent past the same has not been subjected to any archival empirical research due to lack of available information. However, eminent companies dealing in corporate compliance services today works towards advising their clients on various issues pertaining to corporate tax concerns.

 

These companies have exclusive multidimensional features and have been providing multiple taxation services to their clients round the globe. They help their clients with services such as tax strategy and planning, compliance and tax preparation services. Most of them have qualified and dedicated tax professionals all over different countries along with their service portfolio where you conduct business. Their client base is diverse and includes almost all types of businesses i.e. local companies, multinational companies, non profit organizations, privately owned organizations, family businesses, partnerships, individual owners and trusts.

 

When you are in the process of short listing the appropriate firm for your enterprise’s investing needs its essential to choose the apt solution provider to partner. Leading services dealing in corporate tax preparation work towards incorporating their culture, goals and ways in their business. They add value by the way of proactive planning and counseling.

 

This apart these service providers also concentrate on tax planning and reduction strategies for any business. They continually upgrade themselves with the recent tax law changes and their implications in the business scenario. Furthermore, they stress on the importance of tax saving strategies all year round and not just at the fag end of the year.

 

Setting up for your business taxes can be a cumbersome process. Most of the times when you decide to be a flow through the business entity formation, taxes can directly influence your personal tax return. Eminent companies specializing in corporate tax planning services works towards helping this situation both from the business and personal level. They offer corporate tax preparation and planning strategies for the following:-

  • Corporate Returns (1120, 1120S, etc.)

  • Partnership Returns (LLC, LLP, LP, etc.)

  • Exempt Organizations (Form 990)

  • Fiduciary Tax Returns (Form 1041)

  • Sales Tax Returns

  • Property Tax Returns

  • Payroll Tax Returns

  • Computing Book / Tax Differences

 

Some of these companies offer free evaluation on your previous year business tax returns as well. They offer an optional GTFS Package (3 Year Tax Representation) on every corporate tax returns.

 

Read Also On : US India Tax, llc Tax

 

 

Social Gaming Market Estimated to Expand

Today the social gaming market is powered by social networks, tablet and Smartphone games and has come of age. The market is an expanding one and is estimated to grow rapidly in the forthcoming years. It is predicted that the US gaming market, including the Smartphone games will expand to a market worth $5.5 billion by 2015.

 

There are reasons supporting this growth. They are:-

  • It is estimated that the social gaming market will go mainstream. At the present moment the gaming market is predominantly restricted to a certain demographic, for instance women within the age group of 35 to 55 with spare time in their hands. However, the demographic composition is changing. It is believed that new gamer demographic will include men, women and even the youth as there are new social games introduced.

  • The second is that it is estimated that monetization would significantly improve. We are still in the early days of monetization. Today micropayments are getting simpler and users gradually are becoming accustomed to pay online for various goods and services. When it comes to advertising, the scope for improvement is higher. At the present moment most of the advertising revenue is generated from bargain-rate banner ads. As advertisement types, such as interstitial ads and branded virtual goods grow, the revenue per user to will increase.

 

If you want to understand the social gaming market better it is essential that social gaming enterprises have direct admission to data analytics and other important social media analytics tools. Simultaneously, it is important for them to analyze and monitor social activity of users through wall posts, profile updates, viral invites and the like on a consistent basis.

 

Leading service providers today have introduced innovative solutions that enable social gaming enterprises to evaluate the social gaming metrics.

 

Selected key features are listed below :-

  • Helps in offering real-time social gaming analytics seamlessly

  • The tools present users with gaming-specific actionable insights that are accessible to marketers and developers to enable them increase engagement, enhance retention, broaden reach, and maximize revenues.

  • Assists in arriving to the root solution fast with certain drill – down analysis tools

  • With automation tools, the metrics allows lean teams to impact goals with minimal effort

 

These new age social gaming tools have in-built advanced social intelligence applications that enable users to track down data across multiple social platforms. Furthermore, it helps analyze the user behavior and establish competitive social gaming strategies.

 

Learn more about : Social Analytics


Robust Data Storage Solutions for Impressive OEM Results

Manufacturing OEM appliances is a completely different ballgame. You have to pay attention to the specifications so that you can develop a product that competently fulfills your customer’s requirements and provides you with laudable responses. As the requirement of each customer varies you have to ensure that your business processes have the capabilities to carry out the tasks successfully without causing you distressful impacts on the performances and on the environment too. Incompetent strategies and tools can significantly hamper your business with escalated costs and damaging losses. You need solutions that deploy progressive and pragmatic practices so that you do not encounter any unpleasant experiences.

 

The sole reason for the customers’ loyalty towards a business is because of its credibility. When you continue delivering reliable and quality services customers will flock to you effortlessly. While developing an OEM appliance or a custom computer the issue of storage servers is a major concern. As the business grows the demand for increased storage is inevitable.

 

Therefore you need data center solutions that provide customized and optimized rack servers which facilitate quick responses. You need solutions that deliver consistent support even when disaster strikes. They help in restoring your normal operations without any delays so that your finances are not wasted. The data center solutions ensure high availability and provide enhanced visibility.

 

unified storage consolidation and centralized management process is deployed for secured storage of information. A common platform is provided for sharing resources across multiple application servers. The solutions provide relief from the administrative tasks that are usually handled manually which helps to reduce costs to a large extent. A simple and secure data backup and recovery process is deployed.

 

The data center solutions leverage integration capabilities and this helps in boosting the efficiency of the processes and ensures admirable performance deliveries. They provide you with high performance computing clusters which enable you to incorporate any changes easily without causing any conflicts in the environment. They are beneficial when there is an increased demand in future and when there is a need for upgrades. The solutions ensure that all the components are tested thoroughly so that defects are detected on time and corrective actions are taken.

 

It requires high levels of proficiency to manufacture OEM appliances. Manual expertise involves a lot of risk as the tendency of committing errors is high and you cannot afford to lose time on experimentations. The automated solutions are replete with expert attributes that helps you make greater profits with their contributions.

Multiple Aspects of Human Resource Solutions

One of the crucial reasons that have made enterprises attach a lot of importance to their people is because they have realized the importance of workforce. No wonder that HRM, i.e. Human Resource Management has gained prominence in the last decade. Employees of every sector needs to be motivated and encouraged from time to time. Enterprises should not only strategize to keep them competitive and in their productive best, but should also take care of them.

Keeping all these reasons in mind, MNC’s today with a globally mobile workforce needs efficient human resource solutions and adequate administration to increase the operational margins. The modern day service providers with their expertise work towards alleviating the concerns associated with the administrative expense and enables huge enterprises to remain focused in their core strengths.  Specialized human resource solution offered by these service providers with its delivery and design caters to all complex customer requirements. Other services offered by these companies include insurance, employee benefits and retirement plans.

An essential aspect of HRM solutions is human capital management. Eminent service providers have come up with human capital management solutions that are personalized and have high-tech and high-touch benefit. This is because they provide the implementation, design and service of a complete range of employee benefits, retirement and compensation plans. Other aspects of this solution are as follows:-

 

* They offer strategies that assist enterprises to fight high expenses of health care

* They guide their clients in making informed benefit decisions that fulfill budget objects and also satisfy employee requirements

* They help to minimize the administrative burden and maximize the overall efficiency

* They help in generating communications that assist  present and prospective employees to understand the value of the benefits that they have selected

Offering efficient human resource solutions is not all that is required by MNC’s today. Hence, eminent service providers also offer employee onboarding solutions. This solution comes in the form of a “high tech and high touch” model where employment of employee self-service system and contract center are leveraged in a cost-efficient manner. This is done to support clients HR and Recruiting staff in retaining and attracting the best workforce. Service providers make on boarding new employees easy and a simple process with the web based employee onboarding services that are set up to automate numerous time-consuming tasks those are associated with the recruiting process and hiring new employees.

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Evaluating Engagement Analytics

What is it that drives social networking sites today? The buzzword is “engagement”. Your success online depends on how much can you keep your audience engaged. The term “engagement” in social media has various means, for example involvement, interest or perhaps a vow. Leading brands present in social networking sites such as Facebook and Twitter concentrate on this in order to make the most of their online brand building initiatives. Numerous enterprises and brands dealing in sections such as food, apparel, telecom, cosmetics and others have their own way to engage their customers socially. There are some who uses tactics such as quizzes and online polls, whilst there are some that depend on customer feedback and competitions. All this put together, makes engagement analytics a wholesome mix to study and analyze.

Engagement analytics look interesting, but it has its own complicacies as well when it comes to evaluation. However, it is of interest to delve into the multiple facets of web or social analytics. Once we have a clear perception about customer engagement we are able to conjecture what web analytics can or cannot convey about website visitors. There are certain web analytics metrics widely used in order to understand the kind of engagement they capture.

For instance, there is something called “Unique Visits”, that highlights the section of people who have decided to remain engaged by browsing and visiting a particular website for the first time. Similarly there is another term called “Frequency of Visit” that is required to be contextualized with a stipulated time. Contextualized frequency enables in identifying the relative degree of a user’s engagement. “Recency of Visit”, shows the recency of any user’s last activity. “Subject of engagement” on the other hand must not be restricted to the users. To explain on similar lines the “Object of engagement” is primarily the enterprise, brand or the consumption topic.

Measuring Engagement Analytics

The capacity to measure customer engagement, the chief indicators and the levers that help to optimize and impact engagement are essential to the success of any enterprise keeping in mind the social media objective. However, no single metric can be a solid indicator to evaluate how engaged a user is, the modern day service providers have introduced certain social media analytics tool.

Eminent service providers of engagement analytics enable users to measure customer engagement initiatives and results in user retention. This depends on the quantity of pre-set factors in addition to the enterprise’s own custom funnels. Customers have the admission to expert guidance that enables then to understand the way social engagement functions. Furthermore, customers can also identify the apt way to capture the data that will provide them with a clear picture in the factors that impact engagement campaigns.

Know more on : Facebook analytics

 

 

Features of Advanced Software Localization Solutions

Language translation plays an essential role in e-commerce and is gaining high website traffic. The positive effects of e-commerce stemming fromglobalization through the internet are visible, such as having a greater worldwide selection of potential customers. However, there are some concerns that need to be addressed before the market can expand to its full potential. One such concern is the prevailing language barrier from one country to the other and at times within them. This makes it difficult for e-commerce retailers to market their product and reach to a global audience.

 

In such a scenario website translation offers an improved presence in the search engines. When your website is available in 10 different languages, you automatically get a greater website depth. This enables you to get top ranking for the search engine,as websites that are useful and information richarepreferred.

 

Going by the similar logic, a successful product launch on a global scale needs early planning for software localization and internalization. By taking into account other languages at the beginning, the software can be designed to make localization simple. Furthermore, with the apt technology and methods, software localization can be incorporated into agile development methodology.

 

  • By using the software localization technology enterprises can improve the pace and efficiency of the software engineering procedure and make sure that the final product is simple to translate into new languages. In addition to that, within an agile development methodology, translation drops can be considered more recurrently, that has numerous advantages for global product launches like Lesser lead times – Localization software and the document translation at the end of every development sprint instead of the end of the whole assignment.

  • High end product quality –An apt localized software product that suits with the cultural, linguistics, technical and branding needs of the target market.

  • Enhanced localization efficiency – When utilized with translation, brand and process automation these solutions reuses the contents that are previously translated and the same is maximized throughout the released

 

How Does Software Localization Work

 

Software localization and internalization solutions offered by eminent solution providers helps in speeding up the user interface translation for various kinds of software, comprising packaged and embedded software, PC and web software, enterprise as well as mobile software. It enables the engineers to check translated interfaces timely throughout the agile development process and help translators, who do not have any programming experience with visual, in-context translation of resource files. All through the release process, QA teams benefit from witnessing incremental changes in their native language, enhancing consistency and minimizing the errors in every testing phase.

 

Read Also On : Online Language Translation

 

Machine Translation Solution for Multilingual Communication via Social Media

There was a time when one had to step out of the house for information, as libraries were the only source of information. Popular books took weeks and months to get translated into native languages. However, the advent of the Internet changed the way we conduct ourselves. Today Internet is synonym for a fast and easy method of information retrieval. By clicking a few buttons, the user is loaded with information about anything and everything, from science, medicine, navigation, space, farming, gardening, sports to even household management. Today, unlike earlier times, people need not hunt for information and data as these are offered right on a platter to them. This has increased the craving for more information, data and details thereby augmenting the need of providing information in real time.

 

The Internet allows people to access information in quick time and in a language that they speak or understand. The ability of the Internet to connect the world in a vast network has resulted in the growing demand for multilingual communication. However, as people show a penchant to read content in their own languages, those who contribute content, do so in a language that they are comfortable with. Hence, more and more people are interacting and contributing content in their native languages.

 

Nevertheless, global communication in native languages has its own share of pros and cons for companies and enterprises. On one side, it provides them new opportunities and helps them to expand into new markets while driving revenue and gaining exposure. In turn, the pressure of localizing content in real time is difficult, extremely costly and requires a number of resources. Translation of static content with the help of human translators or technology is something that has been happening so far but the popularity of social media has made it necessary to translate user-generated content in near real time. However, human translators and the current crop of translation devices find it difficult to meet the demands of the enterprises and companies to produce fast, accurate and instant translation of large volumes of user-generated content.

 

Companies and enterprises therefore need a translation technology that can match the pace at which customers generate social content. They need a machine translation solution for social media so that social interactions and dynamic content can be translated in real time.

 

Also Read On : Website Translation