Localization Software in 2011

Managing the global business landscape is not an easy task; every enterprise understands that they have to ensure that they cater to the local people in every market. But catering to the local people cannot be achieved effortlessly; it requires planning and ensuring that the right kind of translation software has been employed within the enterprise to enable easy access to local markets and ensure total control over the information that gets conveyed to their customers & prospective customers. Local language ensurea that users/customers can understand a product in a better manner and can therefore use it efficiently.

 

2011 is the year when enterprises will focus on getting the best possible global support. They are looking to localization software to help with this. Localization software is equipped to handle all localization and translation issues in such a way that it can easily assist in all the localization requirements of any foreign market. The focus this year will be on ensuring reduced costs, even as the software ensures complete localization of content. Software supports translation of content, as well as adaptation to the specific cultural requirements of the local market to ensure a greater customer reach.

 

The year will also witness a greater emphasis on localization software to cater to linguistic concerns. The software will be more focused on offering less labor intensive ways of targeting local markets with greater efficiency. Traditionally translation occurs with the source document; localization software on the other hand can run in parallel with the development of the source document to streamline translation . The software will also be of assistance in the evaluation of all the tools and resources that are required and engaged in bringing about localization.

 

Enterprises this year will want their software to offer excellence as far as cultural, technical or linguistic assessment of their data is concerned. This will necessarily mean that there will be a greater requirement for localization of graphics, scripts including text, symbols and best functional quality assurance. 2011 will also be the year when localization software’s role will not be limited merely to translation but it will also involve efficiently managing projects, helping in issues related to software engineering, testing and also desktop publishing.


 

Express Your Love by Sending Gifts Online

 
Internet and its applications have gone a long way today. Thanks to the development of e-commerce that we can buy and send gifts online. An easier and simpler option these days considering the fast-paced life, where not only professionals, but even homemakers and students too are busy with their daily schedules. If you think that the busy everyday life leaves you with no time to make your near and dear ones feel loved and pampered, then you certainly resort to online shopping. From sending flowers, gifts, chocolates to romantic presents and attractive tokens, it is all possible today online.

This transformation sure is an amazing one, because you can almost have the similar benefits of conventional shopping online. Needless to say, that there are certain differences, but that is only in the nature of operation and does not lead to any complexities.  For instance, when you walk into a shopping mall or gift store you will have a “May I help You” person to guide you in selecting products by giving you adequate inputs and demonstration about the same. When you are shopping for online gifts you sure do have no such person, but the web page provides you sufficient information about the product or item you choose to purchase. In case, there are more queries you have that needs to be addressed, dial in the 24 x 7-customer support team and speak to them free of cost.

Another important aspect to consider while you are planning to send online gifts is the delivery process. Most portals guarantee to deliver the purchased products and goods to the shipping address provided within a stipulated period. This means, if you want to send a gift to someone, all you need to do is finish the e billing formalities and provide the required address. With bulk orders these days, most India online shopping websites have made the delivery free of cost or of nominal charge. Along with gifts, you can also send a send a card and cake as additions.

Let us have a look at the diverse range of presents, tokens and gifts that you can send online. For men you can browse into sections like men’s attire, accessories, watches, perfumes, laptop bags, mobile, cameras, PDA’s, electronic calendars, wallets, electronic appliances many others. For women you can never go wrong with books, healthcare products, beauty products, dress materials, cosmetics, ethnic and chic jewelry, paintings, decorative, household appliances, chocolates, flowers that are on display.

On the other hand, if you are not sure about what present or gift to buy, then you can always purchase gift vouchers of any worth you wish to and share it with the person concerned. Simultaneously, there are gift articles as well. Therefore, it is just a click of the mouse that allows you to buy and send gifts online anytime from anywhere.

Know more about: Rakhi gifts and External hard disk

 

Sales Pipeline – Importance of Sales Pipeline Management

Today most sales managers use sales pipeline. Individual sales professionals as well as small-scale businesspersons use sales pipeline to measure the demand for products and services. Irrespective of the service, your company is offering or the good you are selling, if the sales pipeline is managed efficiently then it will naturally result in greater user demand, stable outcome and consistent sales circles.

The sales pipeline works by teaming up different prospects at different layers of sales cycle and quantifies the progress taken place in the pipeline. At the root level, sales pipeline management is simply about analyzing the cash-flow incoming. Sales pipeline evaluates the leads and prospects with precision, and makes the required analysis on potential customers willing to purchase the products, service and goods displayed on sale. However, the real competency of sales pipeline management becomes apparent when you have an appropriate metrics system in place and the perfect business process to correspond to any and every modifications caused within those metrics.

Numerous organizations have launched new age sale pipeline solutions and software that help in maximizing the pipeline velocity and generate greater returns to scale. Simultaneously, this software also helps in bringing down the time consumed in sales prospecting research. This apart, the application also helps you to decipher essential business contacts networking with whom might be beneficial for your company. You can even prioritize your pipeline with this application based on the network relationship strength. Few other essential advantages are listed below-

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    • Assists in establishing competent metrics
    • Assist an organization to make all the required enhancements in the sales workflow
    • Enables in maximizing pipeline velocity
    • Enables in maximizing the entire sales per quarter
    • Helps in simplifying the workflow
    • Manages and combines all separate contact data irrespective of where it is saved and then mixes it with the huge relationship/data store.
    • Assists you to access individual profiles of companies as well as entities worth networking

Today, sales pipeline solutions can be best identified as a business strategy. Apart from generating greater revenues, it helps in improving an organization’s image and enables you to makes the best from any social networking scenario.

Also read on: fundraising researchSales Intelligence

Sales Intelligence – Importance of Sales Intelligence Solutions

In simple terms, Sales Intelligence process consists of certain technologies, practices and applications that are in turn are used for effective integration, insightful evaluation, effective presentation and collation of important data. This enables the sales professionals to upgrade themselves about every prospective information about clients while continuing their individual operations. This apart, the SI process provides important details about the customer and product.

Today the market is competitive. Sales is an essential aspect of businesses today and have acquired a great deal of significance unlike the yester years, when it was merely thought to be dealing with the delivery and the selling of goods and services. It not only generates revenue but also opens up channels for future sales leads and paves the path for corporate networking. A study that was conducted by the Aberdeen Group in the year 2008, suggested that the extending of traditional sales circles was because of the economic recession recently. Today every high performing enterprises has adapted sales intelligence tools in order to improve the quality and quantity of sales leads. Furthermore, SI solutions contextualize opportunities by providing essential personal, industry and corporate information and incorporate the Customer Relationship Management as well.

Eminent IT brands have introduced social sales intelligence solutions that give competitive advantage to every company. It analyses every personal and professional networks with great precision and throws light on contact points, with whom networking would prove beneficial to your organization. Simultaneously, it enables you to discover vital contacts that you can confer with and build a relationship. The outcome is maximized profits and fast business operations. Other advantages are listed below -

  • Allows you to close sales deals fast

  • Provides cordial introductions that would simplify the sales prospecting method

  • Assists you by providing a comprehensive range of company as well as entity profile for networking

  • Helps in maximizing the pipeline velocity by associating with and recognizing the essential prospects and decision makers

  • Allows you to access complete profiles of people and companies

  • Assists you in organizing your overall network by fruitfully combining every contact points into one application

  • Enables you to create and improve your sales network by discovering prospects that are worth networking

Service providers of Sales Intelligence solutions have been very much industry-centric in their approach and customized solutions, for combining huge sections of customer data across an enterprise. The solutions are offered either through customized systems or through various applications. In addition to that, with the introduction of the SaaS applications and the CRM cloud solutions, the SI service providers have modified their applications to cloud.

An Individualistic Stance in Business with IT Services

Data center management and IT infrastructure management are of primary importance in today’s business world. The increasing pressure to deliver performances beyond expectations while keeping the costs balanced has been a major factor in generating more power to data center services and IT infrastructure operations. A data center is a facility that stores computer parts and systems, communication systems and power supplies. All the critical processes have to be carried out meticulously to prevent any accidents and losses.

The data center has to ensure that the air conditioning and fire systems are under control and all security devices are completely functional. Data center management is indeed a responsible and complex job. A regulated and insulated environment is required to avoid eruption of any contradictory and damaging circumstances. Those who are appointed to oversee the management of the data center should be IT experts who can solve all related issues such as server operations, data security and quality control, data entry and management of the applications for data processing purposes.

Integration is a revered and desired quality in data center management that promotes collaboration with other IT systems for data orchestration and adds value to the business. Automated data center services with flexible and structured processes effectively minimize complexity and deliver admirable performances without causing any adverse reactions on the costs.

IT infrastructure management is not limited to hardware and software installation processes only. It includes managing the IT policies, planning and designing of the IT infrastructure, managing the business processes, installation and management of networks, IT security management and administration, application development, audits, vendor management, integration and management of equipments and facilities. An IT infrastructure management also encompasses customers, suppliers, partners, employees and critical processes.

The focus nowadays is on greater customer satisfaction and thus the demand for an extremely consistent, agile and capable IT infrastructure that can render terrific effects is immense. The IT infrastructure should enable its optimization to meet the business requirements. It should provide monitoring and testing methods for assured service deliveries. It should deploy best practices to enrich customer relationship and assist in optimal managed services. The benefits of automated IT infrastructure management have helped businesses cope with the demands of the dynamic environment and perform ceaselessly without any disturbing interruptions.

Survival in the midst of ferocious competition is difficult without a powerful and unique strategy. Those who have adopted the highly regarded IT infrastructure management services and data center serviceshave been able to see marked improvements in their business performances and have succeeded in creating their niche amidst the clamor.

Tackling the problem of product counterfeiting

Counterfeiting is a whopping $600 billion problem! Losses amounting to almost $250 billion are attributed to the unchecked growth of counterfeits in the United States. The counterfeit industry has the distinction of being seen as a business that perhaps is larger and more lucrative then the narcotics trade. Asia is seen as the place that produces more than 50% of all counterfeit products. China leads the pack, closely followed by Hong Kong, Taiwan and Pakistan.

Product Counterfeiting has affected plenty of industries, be it footwear, clothes, consumer electronic items, handbags, luxury items like watches, pharmaceutical drugs, or even automotive spare parts, chemicals, toiletries, etc. Of course all these fake products can be extreme harmful, as has been found with fake pharmaceutical drugs which contain unapproved ingredients but are sold under brand names of popular drugs.

From regular household items such as toothpaste to clothes, all popular brands can easily become victims of counterfeiting. Brand counterfeiting is a reality that has invaded international business, and countries are struggling to contain the situation. Brand equity of a product can be degraded in the long run and eat away at the revenue of genuine manufacturers. The impact of such brand erosion will be felt in the way your customer reacts. Slowly but surely consumers will refrain from buying such products. Therefore brand counterfeiting can effectively destroy a business.

Manufacturers need to be proactive when it comes to brand protection. The idea is to focus on counterfeit goods right at the source and not let them tamper with your channels of distribution. Engaging brand protection solutions that can easily identity and prioritize risks and offer optimized brand protection would be a great idea. Such software should be able to identify counterfeit sources, be equipped with built-in intuitive interfaces to review online counterfeit sources efficiently and also be able to analyze the results to fully gauge the counterfeit network. All this should be done in real-time to ensure effective monitoring of all illegal activities connected to counterfeits. Furthermore, employing such protection mechanisms can definitely help manufacturers tackle counterfeiting elements in an effective manner.

Know more about: Anti-Fraud and grey market

Removing Illegal Entrants with Disciplinary Action

Every business dreads brand erosion. A tainted reputation can destroy your business and uproot your existence in the market. The growth of the counterfeiting industry has affected genuine businesses, in both consumer confidence and bottom line. The surprising fact is that law enforcing regulations and knowledge about the repercussions this have hardly acted as a deterrent for the counterfeiters. Now it is up to the enterprise to safeguard their product line and be extra vigilant. The theft of trademarks, copyrights, patents, etc., is an indication of for the types of issues dealt with by the pharmaceutical companies. The rampant selling of fake drugs, endangering innocent lives, has become common and frustrating for the genuine manufacturers whose reputations are at stake.

Cheap and sub-standard luxury items and hi-tech products are freely distributed in the market with phenomenal profit margins for the counterfeiters. On the other hand, the genuine companies experience extensive revenue losses. The skyrocketing sales volumes of these counterfeit products speak a lot about the power of the counterfeit industry. Industries need to take initiatives and employ enterprise risk management solutions that can help you mitigate the fraudulent operations.

To secure your enterprise against all unwarranted threats you need solutions with untiring capacities to track, monitor and control all illegitimate activities. The solution should have the facility to provide you with real-time information so that you are aware of the current settings and can employ corrective measures without losing time. It should have the qualities to identify the illegal sources by tracking online discounts, prices and quantities sold in the market. Once you are able to identify the sources, the solutions should also provide you with effective enforcement measures to stop their operations.

New Momentum’s solutions are able to assist in addressing these issues. Businesses have experienced a reverse trend in their depleting profits with these cost-saving anti counterfeiting solutions. A business can only make progress when firm and effective solutions are deployed to stop the brand counterfeiting activities.

Know more about : Counterfeiting and online fraud detection

Tips to Track Social Media Analytics

Social media has become an increasingly important part of any company’s marketing mix. By understanding things like where users are coming from, what triggers them to engage and how they form their purchasing decisions can often make the difference between a successful web strategy and a failed social media reputation. Social media analytics is young, and not many people know where to start. Although most of the analytics tools can track a wealth of data, they may not be designed to track social media data. With the following tools and tips, it is possible to strengthen your analytics software for social media.
  • Arrange campaigns and events for social media
To simplify the tracking of specific events, most software has custom campaigns. It is possible to track a particular Facebook or Twitter traffic campaign with real-time results.
  • Arrange email reports and rearrange dashboards
By having traffic statistics from top social media websites like Facebook, Twitter etc., emailed to you, you can get the necessary information on social media and view it all from one place. For easy access, you can rearrange any dashboards you have to show. Sometimes even with web analytic tools, it may not be possible to get started tracking analytics related to social media. It is always a good idea to add some more tools to your inventory that track detailed social metrics like Bit.ly, Xinureturns, PostRank, SocialToo, etc.
  • Sum up your analytics
While there are plenty of social media analytics tools for assembling social media information, there isn’t just one place that has all the information that you need. It is a good idea to aggregate all the analytic information, as there always is a time constraint. With no single tool bringing this information together, it will have to be done by exporting data into excel, pdf, or emailing and recording all of the information to one area. To make it easily accessible, building a spreadsheet may be best.
  • Examine and engage
The actual analysis is the final and most important step. To really recognize how each variable influences website traffic and user engagement could take a lot of dedication to the art of web analytics. You can pick up on the trends by looking at this data in one place and comparing the information.

These tips can get you started with social media analytics. By taking the time to find tools and to understand how each of the social media levers affects traffic and analytics data, you can use the data to engage your audience. With the help of social media analytics, it is possible to find out what your audience is looking for.

Fighting Pharmaceutical Counterfeiting

Pharmaceutical counterfeits can be dangerous since they can be passed off as real drugs owing to counterfeit labeling or usage of counterfeit ingredients. Counterfeit drugs may arise as a result of deceptive and unregulated distribution of branded drugs. Counterfeit drugs are sold quite cheap and often benefit from zero regulations in developing countries when it comes to counterfeits.

Counterfeit drugs are very harmful to the health of the public at large. Worst affected are developing countries where the trend of buying drugs over the counter is quite high. The counterfeit market is pegged to be around $400-600 billion yearly. Developing countries in Asia, Africa and Latin America are where the counterfeit drugs market reigns supreme owing to the lack of adequate regulatory systems. Generally counterfeit drugs are bought on the internet since buying from virtual store sites that sell drugs can be simpler, and fooling customers can be quite easy. Often a naive customer gets taken in by the low price of a counterfeit/spurious drug and opts for it simply because it is cheaper, not realizing that they are putting their lives at risk. Therefore customers need to be alert of low priced drugs that do not carry definite warranty documentation or packaging information. There are instances of counterfeit drugs being sold for serious illness and diseases that include malaria, tuberculosis, AIDS, et al.

Pharmaceutical anti-counterfeiting solutions have the capability to curb counterfeit drug activities. Pharmaceutical enterprises lose brand image, their reputation and revenues owing to unprecedented counterfeit activities should equip themselves with the right kind of pharmaceutical anti-counterfeiting solution that offers to proactively provide complete brand protection. Also the solution can assist pharmaceutical companies in being extra vigilant and also help them shut down counterfeit drug sales. The solution can provide an easy view into the counterfeiting activities that go on with a particular drug. Unauthorized distribution channels employed to sell drugs of different kinds can also be monitored effectively with an optimized pharmaceutical anti-counterfeiting solution. Ideally such solutions should offer enhanced visibility into rogue websites, to effectively safeguard the brand.

 

Know more about: Brand monitoring and counterfeit detection

 

Operational Excellence Made Simple

Everyday operations of a service enterprise are full of requirements that require a quite a great deal of tremendous amount of objectivity to ensure that operations and management of the enterprise are done in complete alignment to the enterprise’s aims and objectives. Service enterprises often have to face insecurities about the basic errors they have with their business processes. Some others get concerned about how some of their information silos are not working efficiently and hampering operations. That is why such service enterprises rely on operational excellence consulting solutions wherein such enterprises can be assured of receiving services that include resource allocation, customer related information, ensuring availability of tools, handling schedule details, etc. Basically everything that goes into getting the service enterprise in working order is what operational excellence consulting solutions can offer. These solutions can ably assist service enterprises in analyzing the pitfalls in their operations, reestablish efficient business processes, and promise greater integration among other things.

Operational excellence consulting solutions can enormously benefit any service enterprise by way of reducing overall operational costs, ensure complete and total utilization of resources without any wastage, eliminate delays, ensure complete enhancement of work quality, and improve operational competence. These solutions assist the top management in the tough job of making decisions and ensure that this decision making is swift. Optimized operational excellence solutions have the capability to guarantee ways to ensure enhanced Customer relationship management owing to greater analysis of business intelligence.

With an efficient operational excellence consulting service, a service enterprise can be rest assured of achieving its core aims and objectives. Errors caused in business processes owing to difficult holdups can be removed and the same can be replaced by effective processes. Operational excellence solutions when offered as a tailor made solution for any service enterprise can ensure that there is total alignment as far as allocation of resources is concerned and all goals are achieved within the limited scope of the available resources. Such solutions can guarantee repeatable and successful processes over and over again. So be it documentation of processes, managing and monitoring risks, process management or even metrics, operational excellence consulting solutions can help service enterprise with all this and much more.

With the right kind of operational excellence consulting solutions, service enterprises can be assured of zero risks, error-free business processes, improved business continuity and swifter response times. With such advantages service enterprises are bound to notice a perceptible enhancement in their ROI and also greater productivity.

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