Brand Protection in 2011

Known as the crime of the 21st century, counterfeiting is perhaps the single most profitable underground activity that is eating away at precious brand values of different products. Monitoring counterfeit activities is a Herculean task for manufacturers who struggle to cope with the revenue losses and the negative impact on their brands. Did you know that The International Chamber of Commerce claims that more than 7% of world trade is in counterfeit goods? Over $350 billion is lost every year by legitimate product owners because of counterfeit goods.

Globalization and the opening of markets worldwide have also contributed towards the growth of this criminal activity. Owing to greater demand for lower prices and still lower production costs, manufacturers moved the manufacturing units of their brands and products to developing countries where labor costs ensured that production costs could be controlled by a huge margin. However this also meant that it gave counterfeiters huge advantage as well. More than 3/4 of the counterfeit brands can be traced back to Asia where these brands are manufactured. China and India have emerged as the epicenters of counterfeit activities and also are responsible for the emergence of unauthorized retail distribution outlets that invariably assist counterfeiters in their activities.

In spite of brand manufacturers spending money to stop counterfeiting, counterfeit goods continue their massive scale of brand destruction. Therefore manufacturers need to realize that old methods of trying to stop counterfeits will not work anymore with changes in the scale and manner of counterfeiting activities. Brand counterfeiting requires specialized protection technologies that manufacturers can rely on.

The basic idea of the evolved anti-counterfeiting solution in 2011 is to ensure that the genuine product/service and its reputation remain unaffected by any counterfeiting activity. Manufacturers should look for such brand protection solutions that can offer them complete supply chain control. Tackling online counterfeiting activities is also important, and manufacturers need to engage such solutions that allow them a trouble-free view into the counterfeiting activities that may affect their specific product/brand. Also such brand protection solutions should keep a close watch over the unauthorized utilization of distribution channels. 2011 is the year when manufacturers need to understand that the Internet has fueled the prospects of counterfeiters, and the only way to beat them is to engage solutions that can provide unbeatable visibility into B2B sites, auction sites, and others to ensure complete brand protection.

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Detect Fraud Early with the Right Software

Fraud can be a quite a threat for any company because precious IP may be stolen, and that can have a serious negative impact on the company branding and image. Globally some $2.9 trillion is lost due to fraud.

Detecting fraud early can be quite a task, but it is not impossible. There are a few things that an enterprise can do to protect their venture. For instance, enterprises would do well to engage in frequent IP audits to protect their precious IP assets and ensure that there are strict non-disclosure agreements in place with their employees. Enterprises must protect themselves from different avenues that may be open for their own employees to indulge in fraud. Therefore enterprises must put in place measures wherein their IP assets are protected. Enterprises can ensure that their human resources policies protect their IP effectively even in the case of termination of an employee.

With fraudulent activities on the rise, enterprises have begun to feel the need to arm the company with different fraud detection software that can be implemented automatically and can engage different controls to help detect and even prevent internet fraud. The usage of technology has enabled these anti-fraud mechanisms to be much more than static fraud monitoring devices. For anti-fraud solutions to be truly effective, they should offer daily monitoring abilities coupled with capabilities of ensuring identification, recording and usage of data for evidentiary purposes to nab the culprits easily. The onus remains on getting actionable intelligence early on to assist enterprises in catching frauds in time.

A proactive solution that can offer the perfect way to monitor auction sites, check for product listings and scour the net for gray market activities can be a valuable addition to any enterprise’s anti-fraud strategy. Enterprises require analytical data about the different fraudulent and gray market activities that could affect their brand and their product’s reputation. Therefore the solution that enterprises eventually opt for should be an intuitive one that can understand their specific requirements and offer solutions for the same.

Learn more about: IP Protection

IP Network Cameras Better Security for Hotel Guests

Video security surveillance is a must for hotels, motels, resorts etc. With increase in tourism demand for hotel rooms is constantly increasing. Security of guests, hotel property and employees is of utmost importance for hotels. Security cameras can help secure your hotel or resort and give your guests the peace of mind they deserve. These cameras need to be placed at the front desk, public areas of the hotel, such as the cafeterias, pools, parking lots and waiting rooms and should be in use 24 hours a day, be reviewed daily, and archived.

All major hotels have addressed this need by developing their own security standards as per their requirements. These network security cameras can be placed at any location and monitored from any location. This greatly improves the capability to prevent incidents, as well as providing the means to more effectively manage and respond to them if they do occur, a particularly important factor in hotels, where large numbers of people are often involved.

Benefits of IP Network Cameras for Hotel Surveillance

1. Security– Video surveillance can help keep your guests safe from theft. Placing the cameras on the door, behind front desk and other crucial places can be a deterrent for criminals and unwanted troublemakers, as he knows that the installation is being monitored by security cameras. These IP Network Cameras provide superior image resolution, Pan Tilt/Zoom, Night Vision Infra Red, Motion Detection Image Captures, records and sends e-mail alerts/images highlight etc. These products' have amazing security abilities!

2. Prevent theft– Securing exclusive areas like gym, swimming pool etc is important as these are the places where theft is common. A security system in the store room and other maintenance areas can uncover potential theft.

3. Flexible– IP Cameras can be stored in any location that only you or the ones you authorize have access to. These surveillance cameras record video that can be accessed when you want and it is possible to record remotely also. Unlike CCTV cameras, wireless IP cameras don't require technicians, power tools, or miles of wiring. All you do is mount the cameras and start recording. With improved storage methods, the archives can be referred for any of the stored videos.

4. Scalability - is one of the major advantages of the IP based surveillance cameras as you can connect them to the existing network. As per the growing security need one can expand the network of the IP surveillance system.

5. No Power Solution - The features in these cameras also include PoE that is Power over Ethernet. The modern IP network cameras are able to function without any extra power supply. They are capable of operating with PoE protocols that provides power through the Ethernet cable

6. Remote monitoring– Adding an NVR (Network Video Recorder) to your security camera system gives you the ability to broadcast your surveillance footage over the internet. IP network cameras allow remote accessibility. One can view live video that can be seen from any mobile smart phones and computer across the world.

In conclusion, IP Network security cameras are useful for installation in hotels for the protection of guests, employees and employers. IP network cameras are available in various models and offer countless surveillance possibilities making you and hotel feel safe and secure.

Top benefits of Video based training

Global enterprises often have a huge audience that are dispersed all over the globe and such global entities often spend quite a bit on providing the best training for all their employees spread across different continents. Training costs for such enterprises generally includes travelling costs of trainers to costs incurred for holding such sessions across the world. With a view to reducing such costs, enterprises thought of using video based training mechanisms to ensure training is carried out and reaches the desired audience. They also realized that through the usage of such systems, the same training could be made available to all employees irrespective of where they may be located geographically.

Audio visual communication can be a great training tool and video trainings can offer tremendous benefits since it has the ability to convey details in a better manner. Usage of gestures and expressions can ensure enhanced communication and understanding. With the utilization of best video training tools, global enterprises can easily speed up training time taken for educating and guiding new workers or employees. Such training videos can demonstrate the nature of the job and how exactly it needs to be accomplished therefore the same video can be used over a longer period of time, provide the work process remains the same at the enterprise. These tools can not only streamline the process of training of employees but it can also enhance overall productivity since managers can rely on these training tools to ensure that the new workers can handle work swiftly.

Additionally training videos can come extremely handy for recruitment purposes as well. From employee inductions to introductions of new technologies or working techniques, to passing on the latest health policy engaged by the enterprise, video based training can be used effectively for a large section of workforce that maybe spread all over. Such tools guarantees that globally spread MNC’s do not spend too much time on training sessions also the requirement of actually hiring an external trainer will also be eliminated. Also people attending such training sessions tend to retain more of the content. These video training tools can also ensure that long sessions of employee training do not turn into long boring lectures.

With most global enterprises wanting to employ solutions that can offer best ways of cutting down on costs, video training can seem like an optimized solution that can solve all their employee training woes.

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Importance of Online Meeting Tools

Global enterprises cannot avoid meetings; they have become an indispensable part of any business.  Interactions and knowledge/information sharing is made possible through meetings. However for global enterprises ensuring complete attendance of all their key players/employees located in diverse places world-wide for a meeting can be quite a daunting task. So to cater to the need of having a face to face meeting with diverse stake-holders who may be located all over the world, global enterprises rely on the online virtual world. It is a whole new virtual world out there replete with prospects of things that can facilitate better business functioning and online meeting tools is one among them. Online tools can be utilized by enterprises for a number of things including sales presentations, webinars, video trainings, etc. These tools ensure that global enterprises that have operations world-wide do not miss out on disseminating critical information to their employees spread over the world.

The online meeting tool enables and makes possible virtual communication for global enterprises. This tool can provide tremendous benefits that include:

  • Real-time content distribution and dissemination with zero hassles

  • Creation of customized virtual events with dedicated time zones

  • Participation of all key members

  • Zero transport costs since the tool enables participation for the event from the workstations of different members

  • No requirement of reserving time and place for meetings/conferences

  • Enhanced interaction with co-workers

  • Zero wastage of time on looking for content since content sharing can be easily facilitated

  • Ability to create reports on utilization of content and participation of members


These online meeting tools can assure global enterprises of effective communication between all participants in real-time. Moderating a meeting, a training session or a conference is also made a lot easier by such meeting tools since there can be records of these meetings. Additionally global enterprises are also equipped with the ability to keep a strict watch on the attendance of these meetings, trainings or conferences. Furthermore this tool arms global enterprises also with the unique advantage of keeping a strict control over choosing the participants for a particular event.

These tools allow for easy recording for possibly use in the future by different offices of a multi-national company. When these tools can assure global enterprises of a complete package of security, best ways control and easy facilitation of meetings, then global enterprises can put their meeting worries to rest.

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Translation Tools and the Global Enterprise

Global enterprises have to understand the importance of effective communication with their global market to ensure that they get all the required information to their customers in the best possible way. Employees, customers and market partners of such global enterprises prefer getting their information in the language they are most comfortable with; therefore global enterprises should engage tools that can ensure the best ways to translate information as efficiently as possible. Such enterprises can gain vastly from optimized translation tools that can assist in the creation, management and usage of multilingual content for the global enterprise. With such tools enterprises operating globally can be assured of enhanced communication, improved customer interactions, reduced costs and greater returns.

Enterprises are constantly generating content of different kinds and there is a constant need to manage that content effectively and efficiently. Also they need to be assured of doing away with all kinds of language barriers and ensuring that their content reaches the right people in the context it needs to be sent in. With the right kind of language translation software and translation tools, enterprises can be assured of best content to their customers, when and where their customers need the information. Usability of the content is the key, since this information will be reaching far and wide. The requirements are pretty simple and straightforward, but here is a checklist nonetheless.

An optimized translation tool should be able to provide global enterprises with:

1. An ability to swiftly translate lots of data and yet offer actionable, trusted translations

2. Low cost maintenance and deployment requirements

3. Best accuracy and real-time translation exchanges without delays

4. Ways to maximize customer satisfaction and help encourage the enterprise’s brand

Global enterprises operate in different locations and have to deal with diverse cultures. They need to also ensure that their translation tool delivers content translation while keeping in mind the diverse cultural contexts. There are plenty of advantages to be gained from translation tools, provided these tools are evolved enough to be able to meet the global requirements of today. Consistency of the content and information is yet another important aspect for a global enterprise, and translation tools they eventually opt for must also follow this important principle. The key is in ensuring that the translation tools ensure that the message that has been delivered to the worldwide set of customers/employees is the same and is consistent with the global enterprise’s goals and objectives.

Also read on: Machine translation

Importance of Translation Software

Competition has impacted global businesses. Every business enterprise intends on offering the best to their customers, and therefore such enterprises are constantly on the lookout for ways and means to provide amazing service. It is no wonder then that enhancing communication efforts at a global level is also something that international enterprises work towards. International enterprises that operate in several countries face the daunting task of information overload, and to top it off, there is a constant need to disseminate the same information effectively across their wide spectrum of employees and customers worldwide. Assisting global enterprises in this endeavor is translation software. Translation software can help improve communication techniques for global enterprises and assist them in communicating with their customers and their employees in their own languages, helping eliminate all apparent multilingual communication issues.

Translation software and online language translation assist enterprises by way of drafting, publishing and updating textual content in several languages. The solutions provide optimized ways to translate content of websites, documents and other valuable information consistently across the different offices of a global enterprise. Translation software can bring in tremendous gains for a global enterprise since bulk translation can be undertaken simultaneously, saving money and time. The software also ensures that the content and messaging is constant and consistent with the aims and objectives of the enterprise.

Translation software can be an enormously important tool for a global enterprise since it can help convey the actual perspective of the enterprise correctly. Customers and employees spread out globally tend to appreciate a global enterprise that makes the effort to communicate with them in their own languages. However not all translation software can provide the best way to translate the exact thought correctly. Some software provides simple word by word translation that does not take into account the complexities of context, phrases or even idioms. Therefore a decent translation tools must take into account the end user/viewer for whom the translation is intended. It goes without saying that global enterprises must be prudent and should carry out thorough research before engaging a translation software solution for their enterprise. It would be best to employ translation software that can ably understand the communication needs of a global enterprise and effortlessly offer solutions to bridge communication barriers.

Also read on: Machine translation

Video: An Effective Mechanism for Advanced Sales Enablement

Sales enablement is the best sales optimization strategy. As a growing area of interest for marketers today, it allows sales teams to sell more successfully by providing them with key insights into their territories. “The delivery of the right information to the right person at the right time and in the right place, to assist moving a specific sales opportunity forward”, is how sales enablement is defined. Industry research firm, IDC has found that sales reps are normally not well prepared for meetings with customers. Nearly 33 percent of lost deals are due to unprepared sales reps and this is why most of the leading corporations today, are opting for the enterprise video to impart sales training content and corporate presentations with their global sales forces to enhance efficiency, curtail time to revenue and diminish costs.

The ability to leverage the collective intelligence of a company’s sales organization is fundamental to the concept of sales enablement. It is necessary for field personnel, account managers, systems engineers, and technical account managers, etc., to understand and position all of the organization’s products and services. It is therefore essential for the company to have an efficient system that can capture, share and deliver the applicable knowledge to the sales team.

How is video an effective mechanism?

Most industry insiders believe that video is the choice for knowledge transfer as video energizes sales enablement. It is not only the perfect solution for acquiring knowledge, as it can also supplement or substitute text for training and education. Video is no doubt, a competent tool for communicating competitive intelligence, and for deliberately managing and engaging customer references and is one of the most appealing way of consuming content today.

The Benefits of a video enabled sales enablement

  • It boosts sales rep productivity, as they can find out what they read one message at a time.

  • It abbreviates sales cycle or time to revenue

  • It brings around new hires faster

  • It reduces training, travel costs and opportunity costs.

There has been a tremendous change in the composition of information on the corporate network, and as a recent study predicts that nearly 55 percent of all corporate traffic will be video by 2013, there are bounds to be further changes. A successful enterprise video can arm your sales organization with on-demand access to digitally recorded video with synchronized slides and scrolling transcripts; full text search of slides, notes and every spoken word; and access via mobile devices, thereby enabling the sales teams to sell more efficiently and successfully.

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Importance of Translation Management

A global enterprise often deals with huge amounts of content that is generated every day. Managing that content for a multi-lingual audience consisting of global customers and employees can be quite cumbersome since it involves bringing together the content in a manner that can be read and understood by everybody. Often the same content needs to be reworked using the skills of translators and reviewers to ensure that the message is consistent and precise. The original content may require editing and reviews before it gets disseminated among the wide-spread global audience. With a view toward catering to such a largely varied audience, the concept of translation management came into being. Essentially translation management systems are an assemblage of elements that can help manage translation and make the process of translations simple.

Large corporations rely on translation management systems and solutions to manage their content and make it suitable for their global audience. There are different translation management solutions vendors who provide automated solutions that enable swifter translation of content with additional cost-savings for the company. From website content translation to documents and sometimes even email, these solutions can be used for any format or interface, and content can be processed and translated easily for use. Some vendors ensure full integration with any content management system with their translation and terminology management solutions.

So how do global enterprises actually gain from such translation management systems and solutions? For starters, it is a solution that ensures enterprises of having their projects and their related documents translated easily into local languages for enhanced tracking, managing and delivery capabilities. Content gets streamlined, and enterprises can be assured of high-quality translated documents that are disseminated and delivered on time. With such systems and solutions backing enterprises, managers no longer have to worry about dealing with reviewers and content editors for improved content management. With automated translations being delivered, enterprises can definitely witness significant reduction in costs and reduced manual errors in content. Swifter content delivery can ensure faster decision making owing to better control and visibility of translated content.

Translation management systems and solutions can offer enterprises improved translation quality and consistency by effectively utilizing existing translation memories and terminologies. These solutions can work wonders for global enterprises since they can be easily deployed as a part of their critical business application and can ably manage translation of hundreds of millions of words for them effortlessly.

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Maximize your Sales with Virtual Event Software

Enterprises today have realized the capabilities of virtual events in bringing about great changes in their day to day functioning. With virtual events enterprises can be assured of enhancing content deliveries, improved networking opportunities and better customer relationships. Virtual event solutions can provide enterprises with an edge in the market –place by way of decreasing costs and providing more opportunities to gain more revenues. Enhanced virtual event software can allow enterprises to save up on unnecessary travel expenditure for events that can now be managed online. Also virtual event software can also ensure that all the attendees make it to the event irrespective of where they may be located geographically.


Virtual events can through its ability to incorporate live user interactivity and full-text searchable video can bring in enormous benefits for the enterprise. Virtual event solutions can offer enterprises cost-effective web conferencing solutions like WebEx or Go-to-Meeting, thereby extending the life-cycle of live events for enterprises. Furthermore these solutions can be accessed on a 24/7 on demand basis so that everyone can access the sessions/meetings even after the event has ended. A much easy and smart alternative to in-person events, virtual events can for an enterprise bring about cost savings of close to 90%. Also it can easily combine live presentations of speakers and presenters with content that can be produced on demand and can be retrieved whenever it is required.

Virtual events are also increasingly being viewed by enterprises as a means to broaden their brand image to bring about greater involvement of customers and their clients in their products and services. Such events can also help enterprises gauge the effectiveness of the event, since most behavioral pattern of attendees also gets recorded. This means that enterprises can understand if the event has managed to convey to the right person what was intended by the event conductor.

When connected with other networking devices, virtual events can create newer forums of fostering newer relationships and can also bring in more customers and clients. Also such events can garner immediate responses from the attendees even if they may be located in diverse locations across the world. Owing to such immediate responses, managers can strategize in an optimal manner and ensure quicker implementations and be able to meet all deadlines. With so many benefits coming from virtual events software solutions, enterprises are bound to gain quite a lot, in terms of revenues as well as sales. Investing in an optimized virtual event software solution can be quite good thinking on part of global enterprises that understand the value of communication and respect the usage and spread of technology to bring in better prospects for their enterprise.

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