Advanced Anti-Counterfeiting Solutions To Protect Your Brand Image

While everyone loves a bargain, some shoppers look far and wide just to save some money on almost anything. There are millions of counterfeit items sold around the world every year and they can be found with street vendors, small shops, in flea markets or on the Internet. Product counterfeiting has become the bane of the 21st century. Counterfeit merchandise such counterfeit medicines and flammable electrical devices can pose  a risk to the consumers and lead to financial loss and loss of brand image for enterprises worldwide.

 

Many counterfeit manufacturers produce excellent copies of the original products that cannot be distinguished apart at times by the manufacturer themselves. With the high profit margins realized through selling counterfeits and gray market products, this “lucrative and organized crime”, has brought about tremendous damage to manufacturers’ brands and revenues. Genuine companies have not only lost their revenues, but brand erosion has forced many businesses wind up their businesses. Counterfeiters know that their annual counterfeit and gray market sales amount to billions of dollars.  And brand being the first thing people associates with your business, making it  secure and protected from counterfeiters should be a priority.

 

Organizations need to protect their IP and save the enterprise and its unique selling propositions using advanced anti counterfeiting solutions. These solutions can provide able protection against such fraudulent products in the market and stop them from violating your brand.

 

This Investing in an anti-counterfeiting solution can make it easier for companies to target their enforcement efforts in the right places and reduce the amount of counterfeits in the market. These solutions help retain distributor loyalty and also safeguard the brand image and reputation and helps  protect company’s revenues, brand and customers.

 

To ensure their customers only receive the highest quality and safest products, it is necessary to opt for the best anti-counterfeiting solutions. Anti-counterfeiting solutions that are available now delivers competent and convincing results. These  advanced solutions have sophisticated brand protection technology that helps find the violators and shut them down so that organizations can recover the revenue and brand reputation lost to counterfeits. Thus, anti counterfeit solutions make it easier for companies to target their enforcement efforts in the right places and reduce the amount of counterfeits on the market.  Hence, Invest in a solution that offers unmatched visibility into the global open market to search for counterfeits and protects the organization's assets.

 
Read More About: Enterprise Risk Management, brand management

 

Secure Your Private Data With Anti-Phishing Solutions

To explain in elementary terms, Phishing is an outcome of social engineering and is one of the acute problems in the computing landscape. Phishing attacks generally come in the form of tricky and faulty mail and other messages that aims to rob an individual or an employee of his personal data.

 

Recently,enterprise spear Phishing attacks are on the rise. Hackers and phishers device sophisticated attacks that it becomes difficult for a novice to identify or avert them. On most cases, these attacks are aimed at people who are unaware of Phishing and compel them to share personal inputs such as credit card or debit card password, bank account details, passport details, email id and passwords and many more. Phishing attacks generally have a negative impact on an enterprise’s image by resulting in brand erosion along with monetary loss and corruption of computing devices. This in turn might also lead to a fall in the consumer trust and declining shareholder value.


It is important that people are on their guard with Phishing fall rate. Many surveys and researches that have been conducted reveal that there is a percentage of security violation in the recent times is high and poses great risk on the enterprises. Therefore, adequate measures need to be implemented in order to fight Phishing attacks. One of the primary focus areas is the person controls, as Phishing attacks are essentially targeted at the unsuspecting users and employees. Therefore, keeping all these aspects in mind it is important to invest in and opt in for advanced Phishing protection solutions.


Most people and companies think that having an antivirus or spyware protection is enough to combat Phishing. This is not true, as Phishing attacks can affect you even when you have the strongest firewalls implemented. Keeping this in mind today leading service providers have come up with innovative anti-phishing software that helps companies to secure their assets and secures the workforce from becoming Phishing victims. These solutions work towards making the employees aware of how Phishing attacks appear and the way the phishers aim it at them. In addition to that, it enables in making the most of the teaching moment that is set up depending on the responses of the users. This further helps the service provider to develop an action plan that is implemented to avoid and combat any dangers that might occur in the future.


Read More About: Simulated phishing attack, protection from phishing, anti phishing tool

Avoid Counterfeit Products from Reaching Consumers

Every organization is sensitive and cautious about its brand, as brand is much more than a mere name or trademark. It is an organization’s identity and reflects its core traits and intrinsic values. Therefore, any brand image or reputation violation results in losses, both finite and infinite. The internet and its latest advancements have benefited brand development in multiple ways. Similarly, it has also given rise to a set of perils that includes brand and product duplication, counterfeitinggray market sales to name a few.

 

Most generic brand protection solutions available today are not equipped with inbuilt product anti-counterfeiting features. They merely scan the internet for any kind of brand and trademark abuse. Product counterfeiting leads to revenue losses followed by brand erosion. For example, in the luxury retail, pharmaceutical and high-tech companies, where loss margins are high, the visibility to detect the products that are being counterfeited along with price discounts, becomes crucial in order to halt brand erosion and ongoing monetary losses. In order to aid this situation companies specializing in online brand monitoring have introduced anti-counterfeiting solutions providing 24x7 instant monitoring to detect the brand violators.

 

Advanced anti-counterfeiting solutions are equipped with innovative search capacities and are appropriately designed for a detecting counterfeits across industry verticals. It helps to track brand violators and respond accordingly. The suspect criteria are however not same for every industry. For example, in case of high-tech industry where products are sold at a high discount, more than 50 percent are suspects. Contrarily, in the pharmaceutical industry price is not as much critical as the product volumes that are sold through counterfeit channels. Innovative anti-counterfeiting and anti-fraud solutions enable to detect these suspects and high-volume counterfeiters and help shut them down. Anti-counterfeiting solutions works in the following manner:

 

  • The solutions proactively search the internet for counterfeits and applied human intelligence to ensure complete data integrity
  • The solution enables companies to bring down the percentage of duplicate products in the market to a great extent by identifying network and syndicates high volume counterfeits

 

Today most organizations are realizing the importance of online brand protection from counterfeiting, product duplication and gray market sales. Apart from counterfeit detection, anti-counterfeiting solutions also help to shut down illegal operations. It automatically sends, ceases, desist DCMA letters and provides automatic auction shutdowns. Furthermore, its network of legal partners and authorized investigators, help to streamline the enforcement process.

 

Read More About : enterprise risk managementbrand management.

 

What you Must Know About Tax Breaks When Planning your Taxes

The goal of tax planning is to arrange your financial affairs so as to minimize your taxes. There are three basic ways to reduce your taxes, and each basic method might have several variations. You can reduce your income, increase your deductions, and take advantage of tax credits. Every taxpayer likes to make sure that the IRS gets as little as possible, and to ensure that it happens it is essential take every tax deduction, credit or other income adjustment you can.

 

Here’s a quick look at a few tax breaks that often get overlooked but that could save you some tax dollars.


Extra charitable gifts


Expenses incurred while doing charitable work often aren’t counted on tax returns. While it's not  possible to  deduct the value of your time spent volunteering, but if you buy supplies for a group, the cost of that material is deductible. The use of your vehicle for charitable purposes, such as delivering meals to the homebound in your community or taking the Scout troop on an outing brings a deduction of that travel at 14 cents per mile.


Moving expenses


When relocating to another job, moving expenses can be written off, and most taxpayers are aware of the same. Fresh graduates  who get a first job at a distance from where he or she has been living is also eligible for this tax break.


Job hunting costs


While college students can’t deduct the costs of hunting for that new job across the country, already-employed workers can. Costs associated with looking for a new job in your present occupation, including fees for resume preparation and employment of outplacement agencies, are deductible as long as you itemize.


Military reservists’ travel expenses


Members of the military reserve forces and National Guard who travel more than 100 miles and stay overnight for the training exercises can deduct related expenses. This includes the cost of lodging and half the cost of meals. If you drive to the training, be sure to track your miles.


Child Care Credit


Millions of parents claim the Child and Dependent Care Credit each year to help cover the costs of after-school daycare while mom and dad work. But some parents overlook claiming the tax credit for child care costs during the summer. This tax break also applies to summer day camp costs.


Mortgage refi points


Refinance your home loan, allows a deduction of  those points, too, as long as you use the refinanced mortgage proceeds to improve your principal residence.


Retirement tax savings


The Retirement Savings Contribution Credit was created to give moderate- and low-income taxpayers an incentive to save. When you contribute to a retirement account, either an IRA or a workplace plan, you can get a tax savings for up to 50 percent of the first $2,000 you put into such accounts.


Educational expenses


The Internal Revenue Code offers many tax-saving options for individuals who want to further their education. The tuition and fees deduction can help you take up to $4,000 off your taxable income and is available without having to itemize.


Partner with an expert and to plan your finances in the best possible way. A dollar saved is a dollar earned,  When it comes to taxes, every dollar saved helps and taking the  help of a professional will give you the necessary support and guidance in all your tax planning issues.


Read More About: FBAR, Entity Formation, IRS Amnesty, Foreign Bank Account

The Need For Biometrics Services Today

The rapidly expanding medical world has its own requirements that are essential yet diverse, and needs to be met in order to ensure efficient functioning and proper development. Being able to advance your drug for regulatory approval in an effective and cost-efficient manner needs a focused effort at every step. The apt data require the correct medical technicians with the apt knowledge that in turn needs to be applied at the right place.

 

Led by qualified clinical experts, the biometrics team of most clinical research organization (CRO) in India has clinical data management and statistic know-how to deliver high-quality data consistently that in turn speeds up the clinical development process. The biometrics team gets involved with each single phase of drug development, right from the study, and design to the delivery of the integrated clinical report. The team comprises of expert medical technicians, statisticians, medical writers who has an in-depth understanding of data supporting and other therapeutic domains.


Furthermore, the Indian CRO’s offer a complete range of data management services in bioequivalence, bioavailability and other clinical Phase 1 studies. The main aim is to convert the raw data into precise, consistent trial outcomes affirming to all the regulatory policies. Innovative clinical development programs CRO’s focuses on accelerates the regulatory submission procedure and lessen the timeline through excellent service quality and innovative thinking. Some of the Biometrics service includes the following:


Data Management


* Data Acquisition

* Data Reconciliation

* Discrepancy Management

* Medical Coding (MeDRA & WHODD)

* Database Lock

* Data Extraction for Reporting


Database Programming


* CRF Design (paper & electronic)

* CRF Annotation

* Database Programming

* Validation Checks

* Metadata Repository Management


Biostatistics


* Randomization

* Sample size estimation

* Trial Design Inputs

* Statistical Analysis Plan

* Statistical Analysis

* Biostatistics Subject Matter Expert


Pharmacokinetic & Pharmacodynamic Studies


* Sampling Point Estimation

* Technical Document Review

* PK/PD Query Resolution

* PK/PD Subject Matter Expert

* Pharmacokinetic support across study engagement


PK/PD Reporting


* SDMS Data Extraction

* PK Data Analysis

* PK Summary Reporting


Statistical Reporting


* TLF Programming

* CDISC Data Mapping (SDTM & ADaM)

* Clinical Data Repository

* Pooled Data Analysis & Reporting

* Safety (ADR) Reporting

* Patient Profiles & Data Cleaning Reporting

Biometrics services offered by the majority of Indian CRO’s can also manage Phase I – IV clinical trial for domestic and global requirements in numerous therapeutic areas. Other than this, Biometrics services are used by numerous pharmaceutical, device, diagnostic, biotechnology companies and research organizations.


Read More About: Clinical Pharmacokinetic, regulatory services

Automated Language Translation for Precise Content

To stay  competitive in today's fast-paced global marketplace, it has become essential for enterprises  to plan a roadmap to progress, promoted by highly efficient international networks and local market penetration solutions, intended to meet the increasingly sophisticated needs of their customers. Language being an essential driver for enterprise growth, the ever-expanding volume of information to be translated, demands increased efforts to conceive, draft, publish, and update texts in multiple languages. Companies trading across international borders spend millions just to understand their business partners.

As language is heavily dependent on context and connoted as well as denoted meaning, a program needs to have access to such context as well as the capability to use it. The ability to communicate effectively accelerates growth in business. Today translation has turned out to be one of the key tools to understand different cultures and has gained its recognition worldwide.

Globalizing online content is more important than ever. Web sites, technical documentation, knowledge bases, strategic documents, and other information enhance their full value if they are translated consistently across the enterprise. The same information must be understood by and communicated to employees, customers and partners worldwide. When you provide the content to your customers you must ensure that it is in the local language to facilitate the customers to read and understand the objectives of your products or services. The message that is conveyed must be clear and accurate to avoid any false claims or contrived messages.

The automated language translation software provides translation memory solutions to meet the growth in content with quality and efficient translations. The software stores the previous translations for future use that helps in reducing the costs and provides you the benefit of website translation in more languages. The language translation software increases the visibility of the process, enhances team collaboration and reduces the time and costs with quick translations.

Today you have to be adequately equipped to face any challenge without causing any adverse reactions to your business or the environment. It is a safe bet to select tools that are known to provide you with positive and credible results. Invest in a practical global translation solution that can help you provide information to your customers and in a cost-effective manner while preserving the necessary quality expected by the demanding consumers.

Related Links: enterprise translation solution, Customer Translation Network

Increase Effectiveness on Social Media with Facebook Metrics

Wikipedia defines social media as “interactive platforms via which individuals and communities create and share user-generated content.” The core concept of social media is socializing and establishing communication and hence it started as a means to stay in touch with one’s current and estranged friends and family members. However, its ability to reach wider audiences got the enterprises thinking about leveraging social media to augment business profits.

 

The factors that contribute to social media’s popularity are its accessibility, reach, immediacy, permanence, and usability. That makes it the most popular media when compared to other forms of media. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects.

 

As per Nielsen’s recent study ‘The State of the Media: The Social Media Report (Q3 2011)’, social networks is a top online destination–  accounting for a total of 23% of time spent online. This points to the fact that a great percentage of the people are spending time on social networks rather than on business pages. Hence, to set profits rolling enterprises must engage customers in conversations where they are found rather than expecting them to come to them.

 

Of the different social networking sites, Facebook is the most popular one. Statistics show that Americans spend 53.5 billion minutes on Facebook. Hence, all businesses need to focus on Facebook. Facebook and purpose-built social analytics help measure and increase effectiveness online. Facebook provides an entirely new paradigm for measuring interactive marketing, expanding reach, increasing retention, and ultimately, driving more revenue. The following are some of the features of the best of breed social media analytics tools.

 

  • It provides fast results for businesses to track web data, get real-time distribution and engagement Facebook metrics and get immediate feedback on how content is performing, so that enterprises can optimize products, features, campaigns, content and interactions faster.
  • With an easy-to-use visualization interface that provides both trending views and drill-down capabilities, it gives valuable insights to make faster, smarter operating decisions, even across huge amounts of social data. 
  • It helps to gain faster insights into the key influences on K-Factor and virality campaigns, understand what keeps customers engaged, and uncover the levers that can most affect revenues.

 

Thus, with Facebook analytics, enterprises can increase their effectiveness on social media.

 

Read more about:   Engagement tracking

 

Development of Clinical Research in India

Clinical research forms the base of any drug development and discovery process. The ailments prevalent today has resulted in chronic diseases that requires to be treated and healed by medical technicians and other medical professionals. Furthermore, innovative diagnostic processes help to detect any ailment in its initial stage. Keeping this aspect in mind, esteemed Biopharma and pharmaceutical enterprises in alliance with leading medical hospitals and institutions are investing in modern day drugs and healing modalities that helps to heal dangerous diseases. Therefore, clinical trial have gained immense prominence today and India has been making relevant contributions in this field.

Recently, India has been the central focus for medical tourism, clinical research as well as other medical studies. The crucial reason for this is that the country offers a host of expert clinical research professionals, qualified doctors and able candidates. Places such as Bangalore, Vellore and Chennai has few of the top notch Clinical Research Organizations (CRO’s) offering a wide range of services that consists of Phase I to III studies for global biotechnology and pharmaceutical studies. The CRO’s also specialize in multiple areas of clinical research that includes domains such as medical writing, biometrics, bioavailability, clinical pharmacokinetic, bioanalytical researches and regulatory services.

Medical writing started developing in the clinical landscape the moment medical professionals acknowledged the requirement for detailed medical documents, where every information required to be presented in a clear and concise way. Leading CRO’s in India have their own team of medical writers who ensures that the documents that are submitted, are medically and scientifically accurate, concise and complied with all the ICH and regulatory rules. The submission formats are mostly done on CTD and eCTD formats.

For certain CRO’s bioanalytical services is the highlight and includes a wide range of practices such as plasma, blood, urine, serum, and the capacity to assess complex modules for Phase I plasma sample from Oncology projects. Furthermore, CRO’s comprise of Biometrics teams as well helping clients at every stage of clinical trials with the know-how to establish an analysis method, study designs, interpretations and assist the clinical development program. The teams make use of advanced software like SAS and Winonline for their research and studies.

Thus one can say that the Indian medical landscape is an emerging one. It is expected that successful and positive clinical trials will result in economical boom and will make the probable buyers shell out millions in the country as well abroad.

Integrated Engineering Services for Short Lead Times in Aerospace Manufacturing

Producing innovative and technologically advanced engineering products requires expertise, precision and rigor that meet the specifications of  demanding customers. Aerospace manufacturing is a complex terrain that  requires highly skilled and proficient experts to carry out most of its critical tasks. To ensure that the processes deliver optimum results on time the aerospace manufacturing businesses require highly advanced tools, processes. And leading companies in aerospace engineering need innovative technical and mechanical products and solution to help the industry flourish better.


While the aerospace industry continues to be challenged by increasing competition and cost Pressures and  rising energy costs, high raw material prices, there is a need to mitigate risk and develop products in quick time, with the help of smart outsourced  engineering services. Globalization of engineering is driving companies to offshore work to companies providing low-cost engineering services consulting solutions These consultants reveal high levels of expertise and knowledge while steering in efficient and erudite processes that focus on assured and promising returns. They help the aerospace engineering businesses in meeting all requirements for improving quality, reducing time-to-market, enhancing revenues, reducing costs of product development and enhancing the sustenance of the businesses with their expert suggestions.


With a comprehensive blend of engineering outsourcing solutions, these service providers mainly aim at reducing the product development cost, increase the capacity, increase resource availability, and lessen lead times, proper instrumentation, effective data documentation, thorough product analysis and so on. Each service is dedicated to a separate vertical and has specialized sections as well. Adhering to Global Product Development framework, they offer better, faster and more value-optimized solutions.Reputed outsourced service providers have the expertise in engineering services that include concept design, detailing and analysis, to product realization solutions in aerospace, civil structures, power generation, industrial products, oil and gas and transportation.


Aerospace manufacturing  companies need to strive to create better models with advanced features ensure that they have an edge over all competition. With the right service provider a business can implement positive practices and help in overcoming all challenges efficiently without causing any adverse reactions. Generation of revenues while meeting the demanding industry standards is a commendable feat. To accomplish their goals these businesses require focused and smart processes and people. Partner with a service provider who is committed and who can provide ideal guidelines for a prosperous tomorrow.  With the right integrated engineering services, businesses can successfully maintain and upgrade their cost structures.


Related Links: outsourcing engineering services, offshore design engineering

Meet Customer Demands and Specifications with Engineering Services Outsourcing

Today when it comes to engineering products, customers want solutions that are cutting edge and innovative. However,coming up with innovative and technologically advanced engineering products are no child’s play as it requires expertise, precision and rigor that meet the specifications and often exceed the expectations of the most demanding customers. Besides, there is the added challenge of meeting other conditions such as reducing product development costs,shortening lead times, extending capacity, and maximizing engineering resource availability. Hence, enterprises need to provide smart engineering services that mitigate risk and develop products in quick time. However, it is definitely a big challenge for enterprises, as they have to focus on their core competencies. In such a scenario, the best possible solution is to outsource engineering services. The following are some of the advantages of engineering services outsourcing.


* Focus on core activities

* Flexibility on manpower

* Faster time to market

* Reduced product development costs

* Knowledge retention

* Move to a variable cost model

* Manage resources at cheaper costs

* Enhanced profitability

* Get resources that augment or substitute in-house staff

* Easing cost and margin pressures

* Faster turnaround times to ensure subsequent faster time-to-market of products

* Working with pre-specified service level agreements that are mutually beneficial


Today outsourced engineering services range from concept design, detailing and analysis, to product realization solutions in aerospace, civil structures, power generation, industrial products, oil & gas and transportation so on and so forth. Here is a look at the solutions and services provided by a leading service provider.


* Design & Detailing

* Engineering Analysis

* Manufacturing Engineering

* Technical Publications

* Sustenance Engineering

* Embedded Systems

* Special Services

* Plant & Process


For instance, in the case of design the scope of service includes Design, Development, Verification, Validation, VAVE (Value analysis & Value engineering), Auxiliary/System and for detailing it includes 3D CAD Modeling, Detailing, Drafting, Tolerance Analysis, Manufacturing Drawings Creation and Design.


Thus, by outsourcing engineering services, enterprises get support across the complete product life cycle from design and modeling through analysis, prototyping, automation, data documentation, instrumentation and controls, embedded systems development, manufacturing support and vendor management.


Related Links: global engineering services, oil & gas engineering