Changing Patterns Of Clinical Trials in India

Medical science has progressed manifold with new scientific discoveries and treatment modalities. The base of all this development is detailed and well conducted clinical trials and researches. A clinical trial is a systematic process of study, research or a series of medical experiments that helps to attain innovative methods of disease diagnosis and treatments. Over the past few years India has been the focus of clinical trials and medical tourism. Furthermore, pharmaceutical players in an attempt to launch advanced medical drugs today are making the best of all opportunities that are coming up. With the increase of medical scopes and opportunities in India, there are greater initiatives taken to develop the clinical trial process and outsourcing the same.

 

The entire Indian subcontinent and the Asia-Pacific region in the recent past seem to be a promising zone when it comes to conducting clinical trials. Today India is in a leading position in terms of clinical trials and researches as stated in the “Booming Clinical Trials Market in India”, which is a clinical research report presented by prominent firms RNCOS. The report explicitly highlights the various aspects and factors that drive the clinical market and delivers predictive insights on the Indian clinical trial market that is stated to grow at a rate of 35.4 percent in the forthcoming years.


In the recent past there has been numerous Clinical Research Organizations that have been emerging in India and is responsible for carrying out various clinical trials and other medical studies. For this reason they have developed strategic alliances with other esteemed medical institutions and hospitals. This in turns enables the CRO’s to have access to huge databases that covers a wide range of therapeutic areas, related proprietary diagnostics and therapies in domains such as biometrics, medical writing, Bioanalytical services and many more.


In the recent past, esteemed Indian CRO’s in India have come up with multiple research programs that assist in executing advanced and high-end models on clinical pharmacology, clinical pharmacokinetic analysis and other bio-analytical methodologies that are conducted by a specialized team of expert and well-trained clinical coordinators. They have undertaken a 360 degree approach concerning the clinical trials that promise of sponsor benefits from a wide selection of services such as:


* Pharmacy Services that assures a strict adherence to GCP and other allied international regulatory requirements

* Feasibility Studies

* Clinical Trial Supplies & Management

* Biostatistics

* Project Management

* Clinical Monitoring

* Volunteer Recruitment & Planning


Hence, one can say that the state of clinical trials in India is in a flourishing state and has been helping medical institutions and hospitals to come up with better drug development techniques.


Read More About: bio clinical laboratories, Bioavailability

Attaining SM Success through Engagement Tracking

The way to succeed in social media is through social engagement. Social media interactions can be utilized to offer requested data, answer questions and solve concerns. Engagement offers clients and consumers the voice or platform to state their views and feel more connected with a brand. As a result word of mouth publicity for a brand or service is automatically generated.

 

A recent study conducted by MarketingProfs revealed the following facts:

  • The people who gets engaged with brands through social media communications remain emotionally attached to the brands and spend approximately 20 to 40 percent on purchasing multiple goods when they are compared to other consumers
  • What is interesting to note is that social media engagement seems to generate the highest spending lift amidst the consumers or the “Passives”

 

Engagement tracking in the form of comments and feedback contributed to reviews, videos, feedbacks and others are positive signs. A prominent example in this regard is the famous Volkswagen Force commercial that was released on YouTube that generated almost 31,000 comments back in February 2011.

 

Therefore, social media monitoring and engagement tracking when managed efficiently offers beneficial results. Today there are eminent social analytics service providers that have introduced advanced analytics that enables in providing perceptive insights and actionable intelligence. Some of the essential features of advanced analytics are as follows:

 

  • Assists in evaluating data immediately from numerous mobile, social and web platforms to help the game developers and social commerce organizations improve consumer acquisition, engagement tracking and monetization campaigns on an end-to-end basis
  • Enables in modernizing the ability to capture broad data, discover meaningful insights and close the loop with real time automated action
  • Helps in useful tracking of user behavior in real time and get instant feedback on what is working and what is not working for a company’s online campaign
  • Makes use of a visualization interface that assists companies to have a clear understanding of business performance to arrive at quicker and smarter decisions

 

Most organizations are focusing on a quantitative analysis and analytics in order to enhance and optimize. Therefore, when it is about gaining success in social media monitoring advanced analytics helps organizations to make the most of their online campaigns by letting them know what works for them and what does not.

 

Also read more about : social game monetization

 

The Growing Importance of Language Translation Services

Today global communication and employee mobility has increased manifold with enterprises shifting base or venturing into uncharted territories in order to expand globally. However, if you are planning to market your products and services round the globe then it is essential to be aware and cautious of the language differences, cultural and linguistic implications.  A particular word in English might have a totally different meaning in French or Spanish and  if not translated appropriately might have a negative impact on your organization’s reputation and brand message. There have been numerous such incidents in the past such as Leading auto brand General Motors faced one such translation issue when they introduced their new vehicle named the “Chevrolet Nova”in Central and South America. There the literal meaning of “No Va” is “it doesn’t go” which went against the product image until a correct translation was implemented.

 

Hence, a small translation error can distort a company’s marketing and brand building initiatives and can negatively impact the company’s reputation. Furthermore, incorrect and inappropriate “tagline”, “catch phrase” or slogan can also lead to loss of potential sales and revenue. Today most enterprises that are planning to expand globally are having issues with managing their website translation. It has been observed that organizations that fail constantly to overcome these translation challenges are forever caught up in never-ending translation projects and their web content lacks a professional erudition. This results in time and cost overruns. Hence, it is essential for organizations opt for effective language translation services.


Today leading language translation service providers have come up with enterprise and automated language translation software that assist organizations in correctly translating their web content in multiple languages. These companies have a translation network of their own comprising of numerous translators, specializing in several languages and accommodating projects of any size and vertical. The software also offers bilingual speakers with contextual translation of phrases and words than a random sentence-based translation that has maximum chances of errors. Other services offered are as follows:


* Terminology management that helps in maintaining message accuracy and consistency

* Machine/automated translation that is used to give the web content a professional touch

* Translation memory that helps in content recycling through successive projects

* A project management dashboard and instant reporting that streamlines team coordination


All these innovative features help organizations to lower their localization expense by almost 50 percent and simultaneously double the translation speed. A website is the first point of reference for an organization. Hence when managed inappropriately it can have a damaging effect on the company’s goodwill. Therefore, as organizations keep a consolidated budget for their marketing, advertising and media activities it is essential that they invest in an efficient language translation service as well.


Related Links: Translation Software Solution, enterprise translation solution

Why Supply Chain Consulting Is Necessary In Business?

Supply chain management (SCM) is a crucial element for operational efficiency. SCM can also be applicable for consumer satisfaction and overall organizational success. Owing to the significant role played by supply chain management within enterprises, employers seek working staffs having adequate SCM skills and expertise.

 

Why SCM is necessary?

 

Supply chain solutions are essential to business operations and success as it touches upon several issues, such as the rapid growth of multinational corporations and strategic alliances, the global sourcing and expansion, environmental concerns and many more. Each of these concerns influences the corporate strategy and bottom line. Owing to these emerging trends, SCM is the crucial discipline globally.

 

The influence that supply chain management has on business is exponential and relevant. Two very crucial ways in which SCM influences businesses are as discussed below:

 

  • Helps in boosting customer service

Supply chain management influences consumer service by ensuring that apt product arrangement and quantity are offered in a timely way. Furthermore, these products should be available at a particular location where the consumers’ expect. In addition to that, the consumers also need to experience quality after-sale customer assistance.

 

  • Improves Bottom Line

Supply chain management has a huge impact on the bottom line. Today firms value the supply chain consultants as they help to reduce the use of huge fixed assets for instance warehouses, plants and transportation vehicles in the supply chain. In addition to that, a cash flow too is maximized because of the product delivery can be speeded up, and then the profits can be attained fast as well.

 

Therefore, if you have been wondering about assessing your company’s supply chain and its core competencies along with the weaknesses and explore the possible solutions and points of improvements, then it is essential that you join hands with a leading supply chain consulting firm. A good experience firm will allow you to restructure your operation for maximizing efficiency, flexibility and speed in order to avert any risk. Furthermore, leading market players in supply chain consulting will offer customized solutions to suit the specific needs of the clients. Moreover, advanced solution providers undertake a partnering approach than a “cookie-clutter” one that helps them to focus better on consumer demands.

 

Thus we see that, supply chain consulting or management helps in streamlining everything from daily product flows to unwarranted natural disasters. With appropriate tools, that SCM provides organizations are able to diagnose any concerns that affect the supply chain or lead to work disruptions and determine the way in which the products can be moved in a crisis.

 

Also read more about : retail packaging

 

Effective Anti-Phishing Solutions To Curb Phishing Attacks

With the distressing rise in cyber crimes and security breaches, there is a pressing need to emphasize the importance of protecting the network security from such attacks. The quick adaptation of mobile devices and wireless networks further intensifies the problem by providing a scope for newer forms of cyber crimes. Cyber attacks like social engineering and phishing have become major concerns across the world. These attacks have become so sophisticated that they are hard to discover and prevent. Most of these Phishing attacks target unsuspecting users to reveal sensitive information to malicious outsiders.

 

Successful Phishing awareness and control needs to include law enforcement and employees of targeted businesses so that they are able to recognize scams, and of this the most important protection against Phishing is continuous vigilance and moderate skepticism. Although there a number of solutions that are available to protect from technology attacks, the two most susceptible spheres continue to be people and processes and attackers are well aware that these are the most difficult zones to guard.

 

As there is a lot at stake if it succumbs to these phishing tactics, it is  very important to make use of anti phishing software solutions that can ensure adherence of best practices for protection against phishing to the increase awareness about phishing attacks. Protecting an organization begins with continuous education and increasing awareness. Organizations must invest in adequate anti-phishing tools that can  prevent the phishers from accessing their highly sensitive internal data.

 

Many solutions use a simulated  Phishing attack and generate an instant behavioral analysis, after which a prioritized action plan is created to reduce possible threats due to such attacks in the future. Imitating a Phishing attack within the organization and measuring how people and process respond helps in designing remedial measures to alleviate Phishing risks, educate people and modify processes. Such processes reduce the risk of a genuine, future attack.

Look for a solution that can

 

* Understand user behavior and effectiveness of the People controls across the enterprise

* Aid organizations to measure the probable hazards from social engineering

* Provide adaptable reporting capabilities with integration back into the organization's

* Provide a road map for building security awareness and training within the organization

* Recognize weakness within People, Process and Technology links, allow precedence of remediation efforts through effective benchmarking and maturity analysis

 

Choose a solution that has the capacity to provide a safe, customized learning experience to users. Increased employee awareness and knowledge helps protect the sensitive information entrusted to them. Choose your solution wisely.

 

Read More About: protection from phishing, phishing protection, anti phishing tool

 

Trends and Features of SCM Solutions

Today in this era of globalization, where organizations are partnering and collaborating with other companies regularly in different parts of the world, the capability to monitor the supply chain cycle efficiently has become necessary to carry on business, as per a report in the Financial Times. Enterprises are putting added importance of supply chain solutions, for instance B2B business integration, to foster collaboration with both customers and partners.

 

According to Mr. Rick Blasgen, CEO of Council of Supply Chain Management Professionals “Supply chain logistics used to be viewed as a cost-cutting mechanism; now they are being used as growth drivers to open up new markets, particularly emerging markets”. As per the other marketing reports, the factors that have speeded up the use of supply chains and the requirement to manage them comprises the high accessibility of internet connectivity and the increase of global markets.

 

Recently, a survey conducted by Aberdeen Group that was done in 62 small and medium scale businesses, revealed that 75 percent opined that they view B2B as an essential component of the organization’s future growth. The report concentrates on business integration solutions for enabling ongoing maintenance, trading partner recruitment and other performance measurement associated practices.

 

With advanced supply chain management solutions companies are able to package goods for installing and store shelves, ship the goods directly to the distributor, retailer or to any other destination. Furthermore, they can fill orders directly and track the progress right from the inventory to the delivery phase. All this can be monitored and managed from your desktop. Other services offered by the SCM solutions include:

 

  • Material Planning and Procurement
  • Turnkey Materials
  • Consigned Materials
  • Domestic and Offshore Sourcing
  • Supplier Qualification and Certification
  • Vendor Managed Inventory
  • Kan/Ban
  • Lifecycle Management
  • Web Based Inquiry and Reporting

 

Simultaneously, innovative SCM solutions helps in configuring your product from the electro-mechanical assembly (box build) as well as a retail pack out i.e. RF sealing, shrink-wrap, clamshells and many more. This is done in order to custom labeling in order to ensure a comprehensive supply chain management. All these activities are managed by a group of trained professionals who make sure that you deliver only the best quality products every time to the consumers. Furthermore, these solutions also offer a complete reverse logistics solutions, right from the labeling, serial number capture to dock merge phase and all of this is personalized to cater to your requirements.

 

Significance Of Supply Chain Solutions

Supply chain management (SCM) is a discipline that entails the management of a network of interconnected businesses that are involved in the service and product packages that are needed by the end users within a supply chain. The process spans across all the storage and movement of raw material, inventory, work-in-process and completed products from its point of origin to the consumption point. Therefore, the process of supply chain management as per the APICS dictionary is the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally."

   

Today supply chain management has become a crucial aspect of the industry sector. This is more true in case of the online shopping and ecommerce websites. Supply chain solutions provide the much required succor by simplifying the architecture and systematizing the operational progression in the total management process. In addition to this, even reverse logistics has become an essential aspect of SCM that offers multiple benefits.

 

Benefits of Supply Chain Solutions

Today eminent global supply chain leaders have come up with SCM solutions. However, in order to benefit from these solutions successfully it is essential to align with a detailed analysis and intricate strategies with the entire business objective for offering value. Any progressive logistics services enterprises would ensure client profits through the flawless planning of the following steps:

 

  • Assessing
  • Designing
  • Implementing and
  • Monitoring end-to-end supply chain solutions

 

This in turn helps  in addressing the client needs in real time by quickly implementing and offers value for every investment.

 

Features of Reverse logistics

Being an important part of SCM reverse logistics as the name suggests, helps in moving the reverse order in the chain. The procedure commences after the sales and moves from the consumer to the distributor, manufacturer or the reverse way. The process comprises of activities such as refurbishing and remanufacturing and helps in returns management efficiently.

 

Online Supply Chain Management services

With the emergence of the world wide web our daily life transactions have become systematic and simpler. It is possible to avail anything online today. Owing to the rapid pace of globalization today it is possible for end users to avail a quality logistics and supply chain service provider online. However, prior to opting for one it is essential to have a background check done for clarity. Simultaneously, it is important tp assess your own requirements and budget plans.

 

 

Social Analytic Help Create an Effective Social Realm

Today’s business enterprises strive hard to survive through the aggressive competitive prevalent in the environment. The survival strategies includes reaching out their products and services to a wider customer base, expansion to geographically distant location and upgrading the business environment with contemporary technological infrastructure. The internet and the World Wide Web also play a major role in the present day business expansion. Most of the enterprises in their strive for global presence have entered the e-commerce market and has their footprints on the social media networks.

 

Social media interactions on the World Wide Web help the business as they leave behind knowledge for others to find and reuse either in the form of original content, discussions, consumer ratings and product ranking or tweets. Over the years such digital content becomes a vast repository of society and business culture that can be shared and used for learning purpose. Social Analytics is a philosophical perspective developed since the early 1980s, help enterprises scan through the vast  data, measure  marketing interactiveness, expand  reach and ultimately, drive in more revenue.

 

Social analytic is the process of gathering data from social media and social networking sites and using that data for better business decisions and increased effectiveness on social realm. Organizations have also realized the importance of social media analytic as a crucial factor for customer feedback and building goodwill. These global organizations today make use of analyzing and data mining within social networks along with a range of intriguing applications to extract the available intelligence social.

 

Intelligence social refers to all the inputs gathered from the online audience either through engagement tracking discussions, blog post reviews or online polls. This viewpoints, ideas, thoughts and opinions of the online audience helps enterprises in developing effective social media strategies.  Social analytic helps businesses to gauge the outcome such social marketing strategies and efforts and works to evaluate customer engagement, measure interactive marketing, and expand customer reach to drive in more revenue.

 

Today, leading service providers have turned the social media data into actionable marketing and business strategy. Deviating from the traditional business intelligence approach, enterprises now integrate social media with business intelligence. Further, leveraging on the social media analytics applications from leading service providers facilitates enterprises with real time data and actionable insights leading to faster and smarter operating decisions.

 

Besides, social analytics with its easy-to-use visualization interface provides for faster real-time customer feedback and key influences which enables enterprises to optimize products, features and campaigns for customer engagement.

 

Also read more about : social game monetization

 

Invest In Pharmaceutical Anti-Counterfeiting Solutions

The dangerous implications of counterfeit drugs today are one of the major challenges to the integrity of public health systems and wellness around the world. What most people fail to realize is that the profits gathered from this crime is increasingly being designated by a group of secretive and well organized criminal groups and third party entities, to finance their disreputable operations globally. Given the state of pharmaceutical counterfeiting today, it poses a threat to national and international health safety resulting in chronic ailments and at times death from use of these medicines.

 

According to WHO (World Health Organization), counterfeit medicines and drugs are occupying almost half of the overall global pharmaceutical market share, with the greatest share of duplicated products being circulated in regions where enforcement and regulations are not rigid. Hence, not many brands are aware that the original medicines that they manufacture are actually being duplicated before they reach the market along with price manipulations.


What are counterfeited medicines?


Whilst on the subject of pharmaceutical counterfeiting, it is crucial to know certain aspects related to counterfeit medicines. They are:


* Products/drugs that are marketed with the purpose of deceiving

* Counterfeit labeling

* Counterfeit bulk/active ingredients

* Finished counterfeit products

* Unregulated diverted products

* Mislabeled substances, for instance the generic antibiotics


Need For Pharmaceutical Anti-Counterfeiting


Apart from health hazards, the effects of counterfeit drugs include brand erosion. Duplicate goods from gray market when sold through a trusted brand name soon lose its authenticity and consumer goodwill, having a negative impact on the overall business. To counter these and other adverse effects of counterfeit Pharma drugs, today leading providers of brand protection solutions have introduced pharmaceutical anti-counterfeiting solutions.


Advanced pharmaceutical anti-counterfeiting solutions efficiently helps pharmaceutical companies to locate the violators and shut down their operations, so that the lost brand image and revenue can be regained. The solution helps to resolve drug counterfeiting with its innovative search technology for any products round the globe. It checks on discount percentages, pricing and the quantity of every product and the end users can view this data in the form of user-configurable charts on their dashboards. The solution also comes with an organized company risk index that marks the suspects and highlights them. This index helps Pharma brands to recognize the sellers that are making them lose their business and brand value. With focused investigation and enforcement activities the solution assists in minimizing the impact of product counterfeiting on the brand.


Read More About: enterprise risk management, Anti-Fraud, brand management

Easy Business Communication with Language Translation Services

Language is  life's bonding factor and the crucial aspect for every business enterprise. Language which has evolved  with the passage of time is the single bridge used for communication between regions, states and countries. Irrespective of all technological advancements, the need for language as the source for communication cannot be replaced. Today as the business world moves towards being a global entity, the need for understanding and translating content into a number of languages becomes all the more necessary.

 

A  language translation services provider is the first source of genuine help that any individual or organization can approach. However, translating any content verbatim is not an easy task when the content is vast and languages to be translated are more. Technological innovations over the period have paved way for easing out the difficulties faced by the  translation professionals. For the business enterprises, entering a new market requires them  to create a customer base. This is possible only when a large group of consumers are made aware of the products and services, which requires localization of the product manuals, advertisements and the like.

 

Further, with social media playing a major role for the next generation consumers, enterprises need to look at it as a faster mode of publishing and consuming information. Thus to disburse information across a larger community requires enterprises to make use of global translation solutions that will lower the communication barrier across geographical boundaries.

 

Emergence of the need for  language translation solutions by the global organizations have led  large group  of professional translators and service providers to enter the  language translation network. These service providers with the help of automated language translation solutions work to eliminate the complexity and high cost and provide their clientele with an error free translated content.

 

However with all the automated solutions available, poverty of information still looms large over the global enterprises. With nearly more than 6,089 languages spoken the world over, the globally bound business enterprises need to make their content both written and audio available in this vast range. With technology advancing towards cloud computing solutions, service providers now offer their clientele the cloud based translation software solutions that can be combined with web technologies and social media network interactions. This provides  enterprises with a  platform to engage the various communities in online  business discussions.

 

Further integrating the  cloud based technology with  automated language translation solutions and translation memory helps enterprises in rapidly translating the web content into the desired languages.  Such features of language translation services further paves way for easy collaboration between the vendors, partners and workforce in a  multilingual and multinational environment.

 

Related Links: automated language translation, language translation network