Deploy Effective Language Translation Solutions to Avoid Marketing Mistakes

Translation is the meaningful communication from a source language to a target language. Translation attains greater importance in today’s business scenario where rapid globalization has made it necessary for enterprises to communicate with clients in a language that is different from their own. Since it is practically impossible to learn the languages of all those countries where enterprises wish to expand their business, the best possible solution is to select good language translation services.

Most enterprises look for language translation solution at the last moment. This can prove costly because wrong translation solutions can result in the creation of incorrect, inaccurate, and culturally inappropriate translations. The following are some of the erroneous translations made in the past.

·         The Dairy Association's huge campaign for "Got Milk?" was inappropriate especially in Mexico where it meant "Are You Lactating”.

·         The phrase "Finger Lickin' Good", the popular slogan of the KFC was advertised in all countries including China. However, in Chinese, it translates to "eat your fingers off".

·         The brewing company, Coors once used the slogan, "Turn it Loose", which in Spanish meant "Suffer from Diarrhea".

·         General Motors named their new vehicle, the Chevrolet Nova but unfortunately, "No Va" in Central and South America means "It Doesn't Go".

·         Honda named their new vehicle Honda Fitta but had to rename it Honda Jazz because in Swedish, Norwegian and Danish languages ‘Fitta’ was an old word used in vulgar language to refer to a woman's genitals.

·         The company, Parker Pen had once used the slogan, "It won't leak in your pocket and embarrass you". Unfortunately, in Mexico this phrase when translated means, “It won't leak in your pocket and make you pregnant".

These embarrassing marketing mistakes show how a small translation mistake affects a company’s name and reputation. It also points out the importance of undertaking cross-cultural marketing research before proceeding with translation. Hence, it is important to get translation services from industry experts who provide corporate and global translation solution, custom tailored to meet enterprise localization needs. Such a move is necessary for enterprises to ensure that foreign customers correctly infer the meaning of their marketing messages.

Related Links: language translation network, automated language translation

Building a Successful Brand with a Continuous Innovation Cycle

Innovation is the key to brand success but, it is not limited to the functional benefits of the brand. A brand that sets the trend rather than reacting to them is likely to be seen as different and more popular. What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald's that they are a huge success? What makes a consumer buy one product over another? They have all experienced uncommon success based on innovation. Building a good brand is more than just creating a logo, tagline and using a specific color scheme to put on your company’s packaging, bags and letterheads. Successful branding is more about building trusting relationships and emotional connections with your customers.

 

Enterprises usually tend to promise the best service or the lowest price, but that's not enough, because everybody makes those promises. To make a successful brand, constant innovation is vital. Brands are among the most important assets that a business can own, and strong brands can ensure business continuity in times of difficulty. A brand must relevant to their customers, contemporary and appealing at every span of time. For this, a company has to constantly innovate.

 

Steve Jobs once told a group of employees, “People with passion can change the world for the better.” To Steve Jobs, people who buy Apple products are not “consumers.”  They are people with hopes, dreams and ambitions.  He builds products to help people achieve their dreams.

 

Innovation, very simply put, is a new way of doing things that result in positive change. Innovation can become an inherent part of your brand when you think differently about addressing your business challenges, to beat the competition and stay successful. Branded innovation is actually incremental and is developed in response to market opportunities—as people moved from cassette to CD, the Sony Walkman became the Sony Discman.  Kellogg's launched Nutrigrain to bring us breakfast in a bar.

 

Every company must innovate to steer ahead of the competition and in the process build a successful brand. Sony has demonstrated an ability to capture the imagination and enhance people’s lives. It built a successful brand with continuous innovations. The company has been at the cutting edge of technology for more than 50 years, and has positively impacted the way we live. Sony innovations have become part of mainstream culture, it continues to fuel industry growth with the sales of innovative Sony products, as well as with the company’s convergence strategy. Sony has moved with the times and introduced products like VAIO notebooks that raised the bar in both form and function; digital cameras that capture pictures on a floppy disk, and many more.

 

Enterprises understand that it is important to move from idea capture to execution of the idea, and with the help of successful idea management services, it is easier to create a successful brand.

 

Read More About: idea management software, idea management solutions, capture ideas, innovation products

 

Expand Your Business Globally With Translation Software Solutions

Is your corporate website apt to capture the attention of international target audiences? This is one of the most pertinent yet common questions that every entrepreneur or business owner focuses on when he is planning to expand his business and go global. It becomes imperative that a website becomes not only accessible, but appropriately comprehensible to the global audience.

Importance of Translation Software Solution
keeping in mind these aspects, translation software solutions are of paramount importance to address the global audience. A Forrester research confirms the same with the following facts:

* More than 100 million people access internet in other languages apart from English
*
More than 50 percent web users communicate in native languages other than English
*
It is likely that the web users would buy from a website that interacts in the consumer’s language
*
Visitors usually stay for twice as long on native language content websites

Therefore, with all these cultural, technical and linguistic aspects, website localization can be a challenging task for a business to manage alone. Therefore, it is imperative that enterprise’s and business owners invest in professional language translation services that will perform the task cost-efficiently in the right time.

Today leading solution providers of language translation services have come up with innovative automated language translation software solutions that efficiently convert business information such as websites, brochures, online advertisement campaigns, legal documents etc. into multiple foreign languages. Furthermore, the solution providers with their own translation network operating globally are expert in numerous regional languages. They also have bilingual speakers offering contextual translation of words, phrases, and sentences, rather than a mere sentence based translation that can be error prone. Other language services offered includes the following:

1. Website localization
2.
Software localization
3.
Multimedia localization
4.
Document translation
5.
Multilingual desktop publishing
6.
Multilingual voice over
7.
Conference Interpretation

Leading translation software solution providers offer a translation platform that automatically brings in glossary matches along with translation memory matches to the notice of editors and translators. Hence, the translation preferences are consistently implemented all through the translation cycle. In addition to this, the automatic lookup feature helps in minimizing the chances of any error. Hence, this procedure followed by advanced translation software helps in reducing the localization expenses by 50 percent and accelerates the translation speed.

Related Links: enterprise translation solution, global translation solution

 

Open Innovation in Lifestyle Brands

Globalization has not only introduced global brands with their respective products and services, but also modified an individual’s lifestyle pattern. The modern day consumers are conscious about every product they choose and analyze whether it would cater to their taste and preferences. More than a product or service, it’s the brand image that decides how a consumer will to relate to it. As a result Lifestyle brands are becoming increasingly cautious about the ways in which they connect to their audience. To strengthen this connection they are resorting to idea management and open innovation techniques.

 

Lifestyle is individual and unique to a person and holds a distinguishing factor to it. Swarovski, the famous luxury product retailer resorted to open innovation with its Lifestyle Electronics Competition 2011. This competition encouraged consumers to incorporate Swarovski gems into lifestyle electronic such as earphones, e-books, mobiles, notebooks and the like. Innovative designs created by the public were asked to be uploaded on the company website and later were judged by a team of Swarovski executives. The end result of the competition of was 2,000 configured and 600 freely created designs. The designs attained through this open idea capture gained prominence and got added to the brand’s product/service portfolio. The idea that got promoted was irrespective of the electronic device you carry, it becomes unique with a  Swarovski in it!

 

The term “Lifestyle” essentially means a way of life, that is never static and forever changing for betterment. New and creative ideas help lifestyle brands create product awareness and also in product development. Philips, the global leader in lifestyle, healthcare and lighting has frequently adopted open innovation strategies to bring greater innovations to the market, quickly and efficiently. In the year 2005, Philips established its One Philips Innovation Campus in Shanghai, by investing 40 million Euros annually. The aim was twofold. First, the brand aimed to promote internal collaboration and increase efficiency in bringing multiple R&D centers in one campus. The second objective was  to open up the campus to external teams, facilitating R&D cooperation and open innovation. The main objective of this open innovation to set up an environment that promotes networking, interactions and knowledge-sharing, resulting in joint projects and ventures amongst the HTCE organizations.

 

Thus we see that the procedure of idea management has stretched beyond the confines of a seminal hall or corporate meeting room. Today, entrepreneurs are aware of the fact that every individual is capable of “out of the box thinking”. It has been proved time and again that the best of the ideas come in from a mixed, unidentified and unorganized section! However, there lies its uniqueness, that the crowd to whom brands sell their products can well be contributors to their success.

 

Read More About: idea management system, idea management solutions, capture ideas, innovation products

 

Engineering Service Outsourcing Help Meet Global Customer Demands

The technologically sound era has paved way for organizations to enter the global arena and has opened up vast customer base of the enterprises. However, the ever-changing demands from the customers can now be handled easily with the help of technological innovations. The vast developments in infrastructure which has been the result of  innovations in technology has also  led to creation of opportunities and new growth avenues for the organizations. To meet the increasing demands from various fronts, even the engineering service enterprises can now take help from the highly techno-savvy external agencies too.

 

Engineering services unlike the other services in the industry sector is an expensive one when considering the aspects of labor, equipment & infrastructure  and manufacturing unit establishments are considered. Enterprises involved in providing such services work out solutions to bring down the labor charges. Offshoring and outsourcing are significant options available to the enterprises in achieving this. Engineering service outsourcing adds to the flavor for new ventures and has created opportunities  for enterprises to achieve organizational goals and objectives. Studies on respondents of Nasscom and Booz Allen Hamilton suggests that the low cost of outsourcing is the major reason for the growth of this industry.


Further, under the aim of achieving a global perspective, outsourcing engineering services will provide the necessary  accessibility required to reach out to overseas markets.  The growth in the engineering and manufacturing services sector has paved way for large number of multinational organizations also to have entered the outsourcing market. However, in such a competitive arena, engineering services outsourcing companies with the right blend of domain knowledge and excellent services can alone provide expert  solutions.


Outsourcing engineering services covers  a wide variety of services which includes engineering consultancy services on concept design, analysis,   aerospace products and parts manufacturing, or even  product realization solutions in aerospace or civil structures.   The  engineering service consultants deliver solutions to reduce costs while augmenting profits through standardized and integrated processes. They provide engineering consultancy service to the clientele in the areas of best FMCG packaging, product designing etc.

The outsourced engineering service enterprises are well equipped with  state-of-art technologies, world class manufacturing process and excellent professionals to complete  their integrated manufacturing and engineering capabilities.  Outsourcing consultancy or manufacturing to such industry leaders ensures enterprises with minimum development  costs and lead times and  maximum  profitability.


The eminent engineering services outsourcing providers also offer solutions in areas such as technical publication, engineering analysis, embedded systems, sustenance engineering and manufacturing services. The client enterprises  on the other hand are benefited with manpower flexibility and time to attend to core issues and activities, knowledge retention and shift in the variable cost model.


Related Links: aerospace product and parts manufacturing, engineering consultancy service

Developments In Aerospace Product & Parts Manufacturing

In its entirety the aerospace industry consists of companies producing airplanes, space vehicles, guided missiles, propulsion units, aircraft engines and other allied parts. The vertical also includes aircraft rebuilding, overhaul and conversion.

 

Aerospace engine manufacturing services are engaged in producing engines that are used in military, civil and commercial aircraft. These manufacturers design and efficient builds up the engines and other aero parts according to the specifications given by the industry verticals. Today the helicopters and military aircrafts are bought by the governments to cater to the defense requirements around the globe. Furthermore, some of these aircrafts and their aero parts are designed especially to guide or deliver a powerful range of ordnance to the military segments. Other kinds of aerospace bodies such as unmanned aerial vehicles are manufactured in order to bring together defense intelligence for instance the radio signals or to manage the movement on the ground. Therefore, it is essential that the manufacturing of these aero parts is done with proper guidance, expertise and precision.


Aerospace Products and Parts Manufacturing


Market research and evaluations indicate that the average aerospace products and parts manufacturing makes an employee work for about 42.6 hours a week approximately. However, in the recent past with the modern day advanced equipments and technological aid the hours have reduced to around 33.7 hours in a week. There are numerous new plants, that are elaborate, well equipped as compared to the old units that allows in a seamless workflow.


Technicians and engineers have been working in collaboration in order to come up with innovative work models that would enable the production workers and production engineers to work on the same floor. Keeping all these aspects and concerns in mind, eminent engineering outsourcing companies specializing in aerospace product and parts manufacturing have joined hands with other global aviation leaders to enhance the manufacturing process. These companies have successfully set up surface treatment facility with the OEM’s and have also established state-of-the-art aerospace forging facilities. The raw materials used by these companies include steel, titanium and aluminum for greater durability and longevity. This apart, the machining technology used by them includes the following:


* 3/4/5 axis machining centers

* 2/3 axis CNC turning and milling

* 3 axis vertical turret lathes

* Assembly and other bench work activities


When you partner with leading market players involved with aerospace product and parts manufacturing you have access to all the facilities for casting, testing, composites, overhaul and repair.


Related links: engineering services ,  engineering services outsourcing

Significance of Unified Storage Solutions for Global Enterprises

Today's technologically sound business environment faces the prevailing competition with widely networked communication channels. Technological innovation has paved way business data to be available in digital form.  This business data along with the various software applications which work towards operational efficiency in a techno savvy environment traverses through a network of communication channels. However, the vastness of the data and application have raised the need for increased storage which has further led to the the formation of data centers.

Datacenters forms the  backbone of today's corporate environment. The innovations in the field of technology have led to the development of data center solutions  that brings in agility and efficiency in IT management.  With an expanse of business to areas beyond geographical boundaries, has also seen an increasing demand for faster availability and accessibility of applications and critical information across the network. The data centers thus need  to be equipped with storage servers which would cater to the high-performance requirements and be cost-effective and energy efficient too.

Storage servers were initially used as a stand-alone device in the data centers to enable data transfers to the end-users within the network and were not connected to any other servers. However, in case of multiple storage devices these are connected to disk arrays. Nevertheless, with technological innovations and changing requirements  for high-end storage consolidation, cloud-based applications, document sharing and data backup led to the development of custom computer systems as scalable servers and  unified storage solutions  

Unified storage refers to the enterprises having an access to the both file-level and block -level under the same storage system with single control and management interface. Such consolidation provides a common platform for the growing data storage demands, improves storage utilization. Further, cloud storage  also brings  in  requirements for a unified storage solution. With not just the data but the computing resources and the applications to placed in the cloud, it's not feasible to sourcing  data from the cloud, processing it and then sending it back to the cloud. This brings in the paradigm need for a unified storage solution.

Further, small and medium enterprises in their attempt to ensure compliance,  data accessibility and   fast disaster recovery need to have cost-efficient storage systems that can be accessed, stored and managed with ease and simplicity. The unified storage solutions virtualize, consolidate and assist other storage systems and has the ability to address organizational challenges. As per Enterprise Strategy Group's research report such storage solutions today enjoy increased market adoption with nearly 70 percent of the organizations  in the process of deploying unified storage solutions.

Read More About: custom computer systems, oem manufacturers

Prevent Potential Threats with Suitable Phishing Protection

With Phishing attacks growing at a rapid rate, it is imperative for the risk management and control mechanisms are dynamic, in order to keep up with these evolving security risks. Organizations today need to pay close attention to the Phishing protection by opting for suitable Phishing protection. IT security has become a major concern for the technologically dependent organizations and business houses. . Regardless of immense technological advancements and innovative applications, the internet based e-commerce, social engineering sites and other networks are still vulnerable to vicious attacks.

 

There is also an increased risk with a number of employees working remotely. The possibility of remote employees' systems being infected via a Phishing attack and then spreading the infection to the company network makes education absolutely essential. Protection from Phishing is a business imperative for organizations with employees who are unaware of such Phishing attacks. While preventingPhishing attacks can be a demanding challenge for organizations, there are many who resort to implementing filters and firewalls, counter measures, which may not be enough in most cases.

 

Most of the present day products and solutions available tackle the “process and technology” side of the safety, and consequently there is a need for a solution that is capable of addressing the “people’s risk” adequately. The solution that you adopt must assist organizations in evaluating the readiness of employees against Phishing and social engineering attacks. It must also conduct simulated simple Phishing attacks or spear Phishing attack, and provide instant behavioral analysis. A prioritized action plan is created to reduce possible threats due to such attacks in the future. Using simulated Phishing attack is an excellent method to prepare the employees so as to enable them to handle such situations during real attacks.

 

Educating employees about the Phishing phenomenon is another imperative for overall protection of the business. With the current trend looks towards an “incident based approach”, it is advisable to adopt an anti Phishing software that can comprehensively be implemented to deal with the growing technical complexity of criminals conducting Phishing attacks and exploiting vulnerabilities. Theseanti Phishing tool ensure employment of best practices for protection against Phishing and increase awareness regarding the same.  

 

Protecting your employees from becoming a Phishing victim with the right Phishing protection solution will aid an organization to function smoothly without the concern of any attacks.  Invest in a reliable solution that has the capacity to increase phishing awareness in the organization and alert employees against any unnatural circumstances.

 

Read More About: phishing awareness

Critical Points To Take Note Of About OVDP

The Internal Revenue Service (IRS) has announced its Overseas Voluntary Disclosure Program (OVDP) in order to assist people from canceling their offshore accounts for getting current with taxes. The IRS reopened similar programs back in the year 2009 and 2011 and it generated more than $4.4 billion. However, OVDP 2012 enables those U.S citizens/residents who previously either unintentionally or intentionally failed to pay and report the taxes on their foreign income. The program has a less strict penalty for the ones who willingly admit their missing to report voluntary disclosures.

 

Defining Overseas Voluntary Disclosure Program (OVDP)

 

Going by the US IRS tax code, everyone who is a citizen or resident of the United States needs to declare their global income and also pay the taxes on the income. The penalties for the ones who fail can be very severe. The penalties are of three types, namely:

 

  • Failure to file – Here the penalty is fixed at 5 percent of taxes by delaying each month of filing the income tax return, to a total higher penalty of 25 percent.
  • Failure to pay – The penalty here is fixed at 0.5 percent of taxes for delaying every month from the initial payment deadline i.e. April 15th till the due balance is paid off.
  • Interest – Interest is denoted by a specific percentage that is charged on the overall taxed amount owing to the time span the balance is not completely paid. The interest changes every few months.

 

In order to avoid any kind of penalties it is advised that you partner with an expert tax planning agency in U.S that would provide predictive insights of the tax code that is applicable for the resident individuals in U.S consisting of the U.S citizens and the Green Card Holders. This apart, tax planning agencies also assist their end users in the following ways:

 

  • Complete compliance that results in peace of mind
  • Consultation and Impact Analysis
  • Analysis and Planning to reduce FBAR Penalty
  • AMT Strategies, Foreign Tax Credit
  • Review of 2009, and 2010 OVDI cases
  • Mutual Fund or PFIC computations
  • Helps in preparing forms that are required to take part in the OVDP program
  • Helps in preparing Tax Amendments and Delinquent FBAR
  • IRS Representation by Enrolled Agents or Affiliated CPAs and Attorneys

 

Additional Penalties For FBAR Failure

 

There are few other additional penalties for failing to file FBAR. A failure that is intentional can be subjected to civil penalties that could range more than $100,000 or 50 percent of the account balance. There could also be a criminal penalty that may go up to $250,000 coupled with an imprisonment for 5 years.

 

Read More About: Foreign Bank Account

 

Role Of Bio Clinical Laboratories In Clinical Trials

Owing to the emergence of chronic physical ailments and lack of proper treatment, clinical trials and medical researchers around the world has increased in order to arrive at better treatment modes. As a result of which, the bio-clinical laboratories too, have gained significance in terms of infrastructure development and facilities so that medical technicians can arrive at better drug development processes.

 

To define in simple terms, a bio clinical laboratory is a medical/clinical set up where medical tests are conducted on clinical samples in order to derive information about the patient’s health pertaining to treatment, diagnosis and prevention of ailments. The laboratory management generally comprises of the following:


* Laboratory Medical Director

* Laboratory Manager

* Department/Technical Supervisor

* Chief/Lead Technical Staff


In several companies there are three kinds of bio clinical laboratories according to investigations conducted. They are s follows:


* The Clinical Pathology Lab (Haematology, Histopathology, Cytology, Routine Pathology)

* The Clinical Microbiology Lab (Bacteriology, Mycobacteriology, Virology, Mycology, Parasitology, Immunology, Serology)

* The Clinical Biochemistry Lab (Biochemical analysis, Hormonal assays and many more)


Owing to the increasing pace of clinical trial in India, many CRO’s (clinical research organization) are developing their bio clinical laboratories so that it can be a better platform to conduct medical studies and researches. Most bio clinical laboratories today function as a Central Lab forming the base of multiple studies and research practices certified by NABL and CAP. Bio clinical laboratories take part in numerous external proficiency testing programs with international and national labs for maintaining high quality control standards. These laboratories have state-of-the-art infrastructure and a wide selection of innovative medical apparatus and logistics. Apart from offering services for Clinical Trials, bio clinical laboratories are completely being equipped to conduct investigations that include the following:


* Hematology

* Urine Analysis

* Coagulation Studies

* Biochemistry

* Clinical Pathology

* Endocrinology

* Serology

* Inflammatory/Immune markers

* Infectious Disease Markers

* Therapeutic Drug Monitoring

* Tumour Markers

* Lipid Profile

* Liver Function Test

* Anemia Profile

* Renal Profile

* Diabetic Profile

* Biomarkers

* Capabilities for other tests


This apart, the most critical component of a bio clinical laboratory are, it’s highly experienced and well trained medical professionals who are further assisted by advanced technologies consisting the latest Laboratory Information Management System (LIMS) for transferring data online and ensuring reduced turnaround times with excellent quality and consistency levels.


Read More On: Clinical Pharmacokinetic, Bioavailability, biometrics