Global Connectivity through Language Translation Services

Language is the essential element on which the beliefs, notions, strategies, operations and all other actions are based on. Today as the business world enters the globalized environment, the value of language for each and every business transaction across geographical boundaries gains more importance.  However, in an attempt to get the products and services across a multinational and multi-lingual customer base requires the knowledge of a variety of languages and the local diction.


Language translators have over the years played a major role in aiding the organizations into getting their messages across the conference tables, marketing campaigns and multi-lingual customer base. However, as the business world today being technologically enabled, with vast amount of data and critical business information stored and transferred in digital formats, enterprises now look forward to a faster delivery system of language translation in the targeted language.  Professional language translation providers with efficiency in multiple languages both in local diction and the technical terms come in as a major source of help. Automated translation services are also options which would provide organizations with desired results.


Automatic language translation uses a computer program to translate input text from one language to another while maintaining the original document format.  However,  language being  heavily dependent on context and connoted as well as denoted meaning, the automated language translation programs need to have access to the context and also  the ability to use it.  The leading service providers have developed a collaborative translation platform to facilitate enterprises to provide the global communities and the trusted customers’ rapid and accurate translations.


Integrating translation technologies with workflow management and community collaboration has made it possible to cut through a cross section of industries and break through the complexities of translations and localization while maintaining cost effectiveness.  The service providers with a wide translation network make use of translation software equipped with contextual translations of words and phrases instead of sentences that facilitates cost-effective localization.


The client organizations on the other hand are benefitted by the ability of the translation software to provide them with features such as:


* Terminology management functionality that enables consistency and accuracy in messaging

* Machine translation to aid the workforce performance

* recycling of content with the help of translation memory

* team coordination and project management through real-time dashboard reports


In fact with businesses flourishing across the geographical barriers, language translations has become a vital aspect of every business transaction. Understanding the customers and clients is of foremost importance for gaining their confidence and loyalty. However, with the help of professional language translation services , organizations can reap in profits from the multinational business expansions.


Related Links:   collaborative translation platform  , Enterprise Translation Services

Why Do Entrepreneurs Need Translation Services?

Globalization has made the world come closer presenting greater business opportunities. This development is characterized by budding entrepreneurs attempting to make a mark in the marketplace, in a bid to try and gain unprecedented business opportunities. The internet has played a crucial role in bringing forth such a futuristic approach to the business scenario. This has increased accessibility and has resulted in the need for document translation so that business advancements are smooth and efficient.

 

In order to run an international business, organizations need to be very clear and precise about their communication. Along with sound R&D strategies ensuring high quality products and services, it is also necessary to be able to effectively share information with potential and target consumers in their language. Information sharing simply does not end with only sharing product or service details. It is crucial for entrepreneurs to delineate their benefits and convey the same to the global audience in a way that they will best understand. During this process it is imperative to focus on specific regional language implications rather than randomly translating content.

 

The appropriate and trouble free way to attain the same is by way of investing in professional translation services. Today translation solution providers offer advanced and affordable translation solutions that successfully convert business data channels, such as, brochures, websites, advertising campaigns, legal documents into a wide range of foreign languages. Furthermore, these companies have their translators located worldwide and are specialized in more than hundred regional languages. Leading names in translation services offer bilingual speakers with contextual translation of sentences, phrases and words than an elementary sentence-based translation format. The procedure helps in reducing the localization expenses by 50 percent and accelerates the translation speed. Other benefits that consumers can reap  are:

 

·         Machine translation that can be easily used as a springboard for human polishing

·         Real-time reporting and project management dashboard helps in streamlining team coordination

·         The terminology management offers messaging consistency and precision

·         The translation memory helps in content recycling through successive projects

 

In addition to that, esteemed brands provide consumers with a licensed software offering enterprise translation services that helps you to run it on your own servers and gives you the security and flexibility of hosting your translation platform. Deploying a premise system of your own indicates that the entire localization process is under your supervision and facilitates with translating content and supervise over every phase of the translation process. This apart, you can work closely with your community that will save your time and money.

 

 

Related links: Language translation, Translation Software Solution

 

Effective Solutions for Online Fraud Protection

Technological advancement has helped organizations spread their business on a global level. The birth of ecommerce has only provided more scope for business expansion irrespective of the geographical location. Nevertheless, this has also paved way for a simultaneous growth of a cheaper market of counterfeit goods. The technology services sector has worked out various software solutions to counter the attacks and illegal operations which can damage the brand image.


Today most of the companies with online commerce are struggling with key areas of enterprise risk management, such as counterfeiting, online fraud, grey market and channel price violations. Counterfeit operations are generally very smooth and organized making it difficult to be exposed before it can actually destroy the hard earned brand reputation of any enterprise.


Business houses and enforcement agencies however have deployed anti counterfeiting policies and effective measures to protect brand names. The enterprises at risk range from pharmaceutical products, defense, and retail to high-end luxury goods.  The anti counterfeit solutions used include tools such as Enterprise Sales Intelligence and MAP Monitor. This along with brand protection solution will help businesses to survive through online violations and threats.


With the booming of the online B2B and B2C e-commerce market, fraudsters monitor the online marketplace, auction sites and set up rogue sites to sell counterfeit products. Service providers and agencies thus need to deploy intelligent practices to monitor online frauds and identify violators.  Further as first steps to online fraud protection, organizations need to have effective fraud detection system in place. The PwC global economic survey conducted a few years back have report close to 50% of companies worldwide fall prey to frauds and grey market sales. Today, with the wide use of internet in every walks of life and business, counterfeiters have an access to millions more potential victims, thus paving way for a multifold increase in counterfeiting scenarios in the present era.


Being proactive with efficient fraud management solutions is one way of ensuring online fraud protection. Leading service providers have developed comprehensive online fraud protection solutions which are offered to   clients as a SaaS-based solution. This software with its ability to monitor large number of sites provides the enterprises with unmatched visibility into counterfeit actions and fraudsters in the global market. Armed with the data collected, organizations can ensure  online fraud protection  through automatic enforcement actions and auction site shutdown.


Read More On: Anti-Counterfeiting, Trademark Protection

Growth In The Social Gaming Market

Advancements in internet technology and software applications has given a boost to the overall online and social gaming market. Today the US social gaming market is growing rapidly and it is expected to exceed more than $5.5 billion by 2015 according to a report published by BI Intelligence, The social gaming market comprising Smartphones will also increase and is estimated to reach around $2 billion.

 

Some social media experts are of opinion that social games will disrupt the conventional gaming industry by shifting gaming into a service and introducing the “free-to-play” option. This industry is expected to break into the mainstream, as various kinds of games are going to appeal to new audiences other than the generic hardcore games. Furthermore, social game monetization too will improve as more and more start paying and this will make social game advertising even more valuable. Gradually as more players take part in social games and start spending money, this will result in a revenue earning channel as well.

 

Understanding Social Gaming Metrics

 

However, all these developments taking place it is crucial to understand the social gaming specific metrics as its crucial to its success. Hence, social commerce and social gaming enterprises require the access to certain data analytics regularly. This will help them to continuously analyze the social activity footprints from multiple users taking place such as wall posts, gifting, viral invites. It also enables them to adapt their games and content by upgrading their applications very few days.

 

Today eminent solution providers have introduced advanced social gaming metrics. This advanced suite of social media analytics tools with its innovative features enable companies to make the most of their online data. Some of the important features are:

 

·         The tools offer real-time social gaming analytics seamlessly

·         Essential gaming specific actionable insights are offered to the marketers and developers to assist them in broadening their reach, quickly increasing management, increase revenues and enhance retention

·         The tools provide a drill-down analysis option that helps the companies to arrive at the root solution fast

·         The automation tools enable lean team to impact the goals with very less of effort

 

The present trends indicate that the social gaming market is likely to explode with more than millions of people playing games on social networking platforms, such as Facebook. This will in turn help in revenue from viral items and the advertising too will grow in the coming years. Over the past few years, the industry has already started to generate revenue and has the chances to contribute majorly in the overall social e-commerce market.

 

Read more about : social analytics & facebook analytics

 

Win The Battle Against Phishing Attacks

Developments in the internet technology have resulted both entrepreneurs and cyber criminals participate in online trade. These cyber criminals make use of online trade and ecommerce trade and create fictitious mails that aims at stealing an internet user’s personal data. This act is known as phishing and it is a result of social engineering.

 

Simply put, phishing robs a consumer’s private and other valuable financial details. Internet users often come across phishing mails that lead them to fraudulent URLs and web site links that deal in duplicate products. Apart from compromising with one’s crucial information this also results in brand erosion for a company.

 

Phishing Attacks & its Losses

 

Over the past few years, phishing attacks have been a major threat to data security. Simultaneously, the data thefts result in brand erosion, revenue losses. However, there has been some progress concerning the detection of these threats and safety measures has been established. At the same time, social engineers today have worked out sophisticated and complicated phishing attacks that is difficult to identify for a layman. They appear in the form of prize winning notifications on your mobile or any other form of mails having persuasive content compelling the internet user to part with his private data.

 

Brand erosion and data security are not the only consequences of phishing attacks. Some attacks have also lead to the malfunctioning of the computing devices. Furthermore, if computers in an organizations are linked with one another in a series then it is natural that errors in one device would create a chain reaction. This not only harms the system but also lead to low productivity level.

 

The conventional anti-phishing solutions could only address this concern on a superficial level. The security offered evaluates the attack superficially and is not able to deal with complex phishing attacks. Hence, enterprises today are required to opt in  for new age phishing protection programs for enhanced security.

 

Dealing with Phishing Attacks

 

Today renowned companies have introduced advanced anti-phishing software that are accessible to the end users in the form of an automated device that is internally installed in the organization. Post this, a customized phishing attack is set up for a specific employee or team. The software is efficient in keeping a track of the individual user response. In addition to that, the software also provides statistics on the user behavior and calculates the security awareness percentage amidst the workers. It also helps in detecting data leakage, analyzes Data Loss Prevention programs and reviews the incident response program.

 

Read More On: Simulated Phishing Attack, Anti Phishing Tools

Ensure Trusted Translation with a Collaborative Translation Platform

Enterprises can expand globally only as fast as they have the required resources to support each new country or language. The development of businesses has largely been influenced by the use of advanced technology. While language differences can deter a long-lasting and mutually beneficial business alliance, it is only the ability to communicate effectively that accelerates growth in business.

Translation increases the number its readers that may go unlimited by converting one language into other languages. It works as a fuel in expanding business with the help of linguists who produce translated content in different and several languages. Language translation is a crucial part of any business, and when it is done correctly, the business can grow greatly. Although the internet has provided the facility of hosting websites to connect with your customers located in any part of the world you are still handicapped if they are unable to decipher the nature and objectives of your business. Many countries favor the use of their native language and sometimes the knowledge of English can be quite limited.

At times, translation projects can be complex and cumbersome as it becomes necessary to manage people, various types of content and tasks simultaneously with dexterity.  Automated language translation provides advanced translation solutions to meet the growth in content with quality and efficient translations. With professional language translation services, a business can ensure the accuracy of the translation when expanding into an international market. Effective translation services help avoid costly errors of poorly or inaccurately translated data. This is very important when any requirement orders or specifications are stated. Wrongly interpreted data due to poor language skills can cause failure in business deals and loss of money and customers and can ultimately spell disaster.

It is crucial for a business to find language translation services that will meet all of their requirements for accuracy, efficiency, and quality A company can run into trouble very quickly if they begin using these the wrong translation services. A collaborative translation platform gives enterprise business customers new ways to engage their global communities by providing trusted, rapid translations to expand and grow business in a cost effective way. This is done by using sophisticated translation technologies, workflow management and community collaboration.

Language translation is a necessity of today and tomorrow. With the expansion of web and print media in diverse languages, language translation business becomes a necessity to provide an adequate knowledge found information to the world. Partner with a renowned service provider to be assured of trusted translation content.

Related Links: Translation Software Solution, Language Translation Services, Government translation solutions

Ways to Bring Down Grey Market Sales

The internet has made it easy for grey market to flourish and cause harm to the original brand reputation. Grey market goods are mostly illegal, but are sold outside the normal distribution line by organizations that have little or no association with the original manufacturer. Owing to the nature of this market, it becomes difficult to trace the precise sales and at times the source.   However, if you search for your choicest fragrance, cosmetics or any other products online, you find multiple websites selling the same. At one glance, the choice appears simple where you simply need to choose the cheapest one.

 

On second thoughts, it’s not that simple. Counterfeiting and grey market products are scattered all over the internet. This means there is a high chance that a cosmetic or lifestyle good you choose might be damaged or spurious. Hence, one needs to exercise some caution while buying them.  If the price appears too good to be true, then there is surely something wrong with the product. The question remains on how to combat grey market sales and its negative side effects.

 

Industry Solutions to Combat Grey Market Sales

 

Grey market goods create disruptions with original and authentic distributors in the sales channel. Unfortunately, these authorized partners lose revenue to heavy grey market sales. Their manufacturers need to look at ways to counter grey market sales channels.

 

Today companies specializing in online brand protection solutions have come up with SaaS based software solutions that help you to combat grey marker sales. The solution monitors the open market on an ongoing basis for buy/sell listings of goods and part numbers using high-end search agents. These search agents can track detailed market information from a wide selection of market types that includes the following:-

 

  • Franchise and large distribution websites
  • Independent and gray market web sites
  • Trade boards
  • Auction sites
  • B2C sites
  • B2B sites

 

This software helps in delivering data directly through a website to the user in a complete, multi-dimensional market intelligence format. From this format users can get personalized dashboards, custom report views and create user formatted export files. All the relevant inputs are available and used within a perceptive interface. This helps the investigators to manage and develop case histories, assess evidence and understand better the link between partners, suspect companies and other associated contacts.

 

Though the internet has acted as a catalyst to promote online trade it has also led to fraudulent activities. Investing in appropriate brand protection solutions will protect your products from distribution in the grey market.

 

Read Also On : Online Fraud Detection, Enterprise Risk Management

 

Detect Phishing Mails With Anti-Phishing Software

The main objective of most Phishing attacks is to steal the enterprise’s and users private data, such as credit card details, bank account numbers, usernames, passwords by coming across as a genuine identity. The forms that phishers use in their attacks are instant bulk messages, sms and emails that are sent to a number of unknown users randomly.


Phishing Attacks and Their Natures


Most Phishing mails and messages seems as if they have been forwarded from any well known bank, financial firm, online payment sites, online lottery websites and other social media platforms. These sources are cleverly designed by third party vendors to attract the internet users to part with their important information. Nowadays cyber criminals have become way more sophisticated in planning Phishing attacks. The consequences are revenue loss, brand erosion and computing devices getting corrupt.


However, there are certain ways that help you to steer clear from Phishing mails. One of them is to check on the URL link. Making use of sub-domains or having spelling errors in the URL link are indications that the link is a Phishing attack. Hence, it is important to stay alert while browsing and detecting Phishing mails and messages. Another way, is to know whether the message is authentic or not is by checking on the link. In case it’s a re-directional link then you can be sure that it is a Phishing attack as no company would lead their target consumers to another web portal.


Advanced Anti- Phishing Software


Today most of us have the access to a wide variety of programs that offers protection from phishing. Keeping this in mind eminent brand has introduced anti-phishing software that effectively addresses the “people’s risk” factor. Recently there has been a trend of “incident based reactive approach” towards the social engineering attack. There are certain companies that find it difficult to prepare Phishing awareness programs for educating their employees.


This is where innovative anti-Phishing software comes into use, that :


* Helps enterprises in estimating the probable hazards associated with phishing

* Offers elastic reporting and incorporate them back into the company’s chief performance-indicator framework

* Offers a “road map" solution concentrating on security awareness and training within an enterprise

* Helps to recognize weakness within people, method and technology links

* Helps in prioritizing remediation attempts through useful benchmarking and maturity analysis

* Helps in increasing employee awareness and expertise to safeguard crucial information


Therefore, if your organization have been encountering issues with fraud mails sourcing from fictitious email id’s it is essential that you take this matter seriously and resort to high-end Phishing protection solutions.


Read Also On: Phishing Awareness Appliance, Anti Phishing Tool

Mobile Security: Solutions for the New Age Global Corporate

The technology oriented business environment has a widely   networked IT infrastructure, loaded with cloud computing services and world-class software applications. However, with globalization paving way for technology growth, organizations are faced with challenges of providing security to organization's mission critical information while providing an easy access to the same.

Though technological innovations have helped organizations meet the challenges of enabling the mobile workforce with anytime anywhere access to the corporate data and network through devices such as laptops and smartphones, the security of the vital data lurks largely on these organizations as their network is pushed beyond boundaries. The use of mobile security solutions helps organizations face these issues.

However, with security issues becoming a continuous challenge for the software development teams, the use of automated security and penetration testing tools in the software development lifecycle, does not give much relief from the security vulnerabilities.  Thus organizations look for a more holistic framework that will facilitate enterprises with data protection and application security.

With mobile computing becoming a reality, the loss of mission critical data and customer data may lead to disastrous results.  Implementing security policies and educating the workforce to use secure application development methodologies will help organizations in managing the risks. Leading IT organizations help enterprises   identify and protect data by building a security framework with effective design strategies and secure software security patterns ensuring application security.  Besides the errors in the process of application development, design flaws, protocol failures and well as failure of mobile infra components can drastically impact the security status. Thus mobile security solutions with a holistic view of the situations will facilitate handling of security breaches.

The service providers work out mobile security  to help organizations deploy secure mobile applications on various platforms. This enables mobility to the global workforce.  These services are designed with a sole the purpose of providing the clientele with secure data storage, and facilitating secure data deployment through various protocols while reducing software re-engineering and compliance costs.

The mobile security services include

  • Mobile application security that help the enterprises check for any vulnerabilities in mobile applications through application penetration testing, secure code review reverse engineering etc.
  • Mobile application store security for security assessment of internal apps, external apps device operating systems etc.
  • Mobile payment and banking security- Security assessment of mobile payment & banking applications
  • Application security: Security assessment for various applications, gateways, application server frameworks, log analysis and compliance pre-audit.
  • Mobile   data management security: facilitates enterprise data fragmentation, control of access to critical business data and business applications usage. This also enables   effective mobile content management, data storage encryption and authentication for fragmentized data.
  • Mobile Device Security: through a proper review of the mobile device’s security configuration, the service providers work out customized device security policies and user awareness programs for   security assessment of the mobile platforms.

The mobile security services assist the organizations in assessing and securing their mobile applications, and Mobile devices.

Read more on - Information Risk Management, risk management frameworks

Intelligence Social – Business Intelligence for the New Age Enterprise

Technological evolution has paved way for the spread of the Internet. The last decade has seen a manifold increase in the use of the internet from simple browsing, gathering information of products, understanding new product launches, taking part in product reviews, involving in The ecommerce and being socially networked with friends, families and colleagues. A journey which started as simple online browsing has now entered an era when the Internet has turned into a vital business tool complete with a social networking forum to interact with customers.

 

Today business houses bank on this opportunity to utilize the social sphere. They make use of the discussions, and gather intelligence social from these forums by monitoring conversations. Social intelligence refers to all the inputs gathered from the online audience after engaging them through surveys, discussion s, polls and even feedback from blog posts. The collected viewpoints, ideas, thoughts and opinions of the audience helps organization to understand the society at large and the qualities required by them in any product or service. Based on the inputs gathered, the organization moves ahead with newer social media strategies which would work out beneficial to both parties.

 

Understanding the requirements of today’s global organization, leading service providers of social media analytics have worked out  social intelligence applications which can  help the organizations track data and information from a number of social active networking sites. These applications facilitate the organizations to concentrate on a broader e-commerce market with valuable insights. Further, being simple to operate the social media analytic tools helps organizations evaluate the effectiveness of their online and offline marketing campaigns and conduct funnel analysis of their viral promotions.  It also facilitates monitoring of virtual currency monetization and trend metrics which gives an understanding of the payment kinds and the need for changes if any.

 

Setting up social profiles with customized apps content helps organizations to target the frequent online buyers and visitors and understand the drive for monetization.  This, along with the frequently used application in the social networking sites will help the organization to gain further insights into customer requirements paving way for smarter operational strategies.

 

The data available through the various apps and advanced analytics on social media is an unstructured one but with the power to make or break a brand image. Intelligence Social is thus a system of integrating the unstructured customer data into the decision making process to drive revenue generation for the business.  Forrester defines social intelligence as "the concept of turning social media data into actionable marketing and business strategy." Today’s global business houses use the new age business intelligence which deviates from the traditional business intelligence approach and integrates the new generation media intelligence with business intelligence.

 

Read more about : social analytics & facebook analytics