Retain Your Online Audience with Engagement Metrics

What is it that social media runs on? Some year’s back people would have opined that it is all about unending conversations on a social forum. In fact, that is what social networking is all about. Idle conversations and disorganized networking, to the point that some people termed it as “mindless conversations”. However, not many realized the importance of social media networking until the recent times when eminent celebrities and esteemed brands have occupied their social space and used it for promotions and connecting with the audience in real-time. Social conversations when streamlined and supervised can be a source of useful information. This information is often termed as social intelligence. These conversations take place in the form of online polls, quizzes, posting blogs, articles, and photographs and so on.

What is social engagement?

 

Whilst interacting on social media it is essential to bear in mind that the audience at large will only respond and reply to your content, if they find it valuable. Making your content useful to your online audience is synonymous to keeping them socially engaged. The audience would only be engaged to your Facebook posts, blog posts or tweets when they find it has something for them. If they can completely relate to it they go ahead and share it with their contacts and that would help in increased publicity.

 

Need for engagement metrics

 

Thus there is a need to assess and evaluate this social engagement. The capacity to evaluate this engagement, levers and indicators that can influence and optimize engagement is essential to the success of any organization concentrating on social media focus. Though no single metric can be a complete indicator as to how much “socially engaged” your online audience is however there are few innovative engagement metrics that can be of help.

 

Eminent companies specializing in social media analytics tools have come up with efficient engagement metrics that enables you to evaluate your engagement initiatives and user retention depending on the amount of pre-set factors along with your custom funnels. Top service providers allow you the expertise with which you can have a clear idea as why and how “social engagement” works. You can also determine the best possible way to capture data that will allow you a clear idea about the factor influencing your engagement campaigns.

 

Innovative engagement analytics offered by leading market players is designed especially for social data. It also provides the required automation to keep up with the pace of social change. Furthermore, it empowers users to ask in pronto questions and drill down into user data. This is all done with the objective of enhancing the ability to keep new consumers engaged.

 

Read more on : intelligence social & social game monetization

 

Safeguarding Yourself from Phishing Attacks

IT security is one of the major concerns amidst multiple organizations and businesses. With all the technological advancements and innovative applications, internet still is vulnerable to vicious attacks.  In addition to that, the social engineering attacks today have heightened the rate of third party attacks to internet security. One of the common threats faced by most internet users today takes place in the form of phishing attacks. These attacks are highly prevalent in security and surveillance sectors, financial companies as well as IT security brands.

What is a phishing attack?

A phishing attack is generally an outcome of social engineering attempts and is crafted in a way to rob the internet user of his private data. Phishing emails are designed in sophisticated ways to make the readers believe that it originates from an authentic source and requests for personal details such as email id, passport number, bank account number, credit card details and the like. Sometimes these mails come with few links that leads the reader to fictitious websites that involves fraudulent activities. The language used by these mails are compelling and luring, that would compel the user to part with his private data and this is where users need to exercise ample control and adopt apt security measures.

Losses resulting from Phishing attacks

Data security is not the only loss that results from phishing. There are other losses too that organizations encounter. Data leakage resulting from phishing attacks leads to huge amount of revenue loss as well as brand erosion for a company. The company might find it difficult to retrieve back its past reputation and recover the losses. Furthermore, few vicious spear phishing attacks might result in damaging a computing device and remediation might take immense time. This in turn results in loss of man hours in working and leads to minimized product. It is always not possible to identify a phishing mail the first time. For this a company needs to resort to efficient phishing protection tactics to secure its employees.

Using Anti-Phishing Solutions

Today eminent IT brands have introduced advanced anti-phishing tools in the market to combat phishing. It is accessible in the form of an automated device that needs to be installed internally in an enterprise where the process, people and technology data is updated in it beforehand. After this customized phishing attacks are set up to test the level of awareness of the employees and other target audience. The solution keeps a track of the response generated and creates a detailed report based on the same. Furthermore, the solution offer statistics on user behavior and evaluates the security awareness percentage amongst the target audience. In addition to that it identified data leakage and estimates Data Loss Programs and reviews the incident response program.

Read Also On: Simulated phishing attack, Anti Phishing Tool

Sourcing Supply Chain Management Solutions

Simply put, supply chain management is a business practice with an objective to enhance the manner in which an organization or business sources its raw materials and delivers it to its end users.  Whether it is a service or product offered by a business there are actually multiple business entities that are involved in various stages of the supply chain that comprises manufacturers, distributers, retailers and wholesalers. Consumers form the last group in the supply chain. Supply chain management is essential in the modern business scenario as it synchronizes and coordinates initiatives of business partners and provides increased efficiency.

 

Partnering with a Supply Chain Consulting Firms

To achieve better results in your supply chain solutions it is always advised that you partner with an efficient supply chain consulting partner. An able partner will be successful in offering you a comprehensive reverse logistics solution that covers phases such as serial number capture, labeling to dock management. The solutions further have the capacity to offer your personalized service as per your company requirements.

 

Eminent service providers works by configuring your products from the electro-mechanical assembly and retail pack out to the custom labeling stage and ensures complete supply chain management. There is a team to manage these set of activities that are skillful enough to ensure that you offer the best quality good to your end users every time they order. Furthermore, successful supply chain management consulting firms based on their work have associations with huge selection of industries and suppliers. Some of the services offered are as follows:-

 

·         Material Planning and Procurement

·         Turnkey Materials

·         Consigned Materials

·         Domestic and Offshore Sourcing

·         Supplier Qualification and Certification

·         Vendor Managed Inventory

·         Kan/Ban

·         Lifecycle Management

·         Web Based Inquiry and Reporting

 

With the help of these services you can successfully package goods for store shelves or installations, ship products directly to the distributor, retailer or any other destination. You can even fill orders directly and can track the progress from the inventory stage to delivery from your desktop.

 

However, when you are planning your supply chain management sourcing is an essential component that you must consider. Sourcing needs careful analysis of supplier strengths and then choosing one, depending on a set of parameters. When you select a supplier, you need to ensure that it is prepared to deliver products and services that the business requires to set up their goods. There are managers in SCM to set up policies by delivery, pricing and payment with every supplier and enhance the associations by use of certain metrics.

 

Read more on : evaluation system & Systems Integration

 

Unleashing the Power of Innovation in Educational Sector

Nothing possibly moves faster than a thought or an idea. A creative thought or an idea when managed and executed appropriately leads to complete enterprise development and sets a benchmark for future innovation. In the recent past, global academic institutions have been using innovative idea management methods to generate intellectual growth and expansion. These mostly take place in the form of open contests, events and other participating platforms, where the audience at large is encouraged to share their thoughts and ideas.


Making use of Innovation at School Level


In an effort   to address and solve some of the challenges and concerns present in the education system, NEA i.e. National Education Association and U.S. Department of Education initiated an open innovation contest to drive innovative and creative solutions.  The “Challenge to Innovate” was a chance for numerous US educators to participate and to present their ideas on a wider scale.  This contest realized that the level of school education has great potential and could be improved further. There is a huge scope to modify the traditional broadcast teacher model, to one, where the candidate can get more involved with the learning process.


Innovation in education sector is not just limited to academic brands taking creative initiatives. Top notch brands engaged in education initiatives too have made use of unique idea generation techniques in order to foster knowledge sharing and academic growth.


Global IT giant Microsoft has been walking on this path. The brand asserts that nothing is more crucial to the future prospect of a country than fostering education amidst young people. Their “Partners in Learning Program” is closely associated with local schools, communities and government, on initiatives to help teachers use technology efficiently and to impart better education to children. Microsoft through this technique has assisted about 8 million teachers and over 185 million students. The brand firmly believes that innovation is the key that helps to unleash creativity, talent and passion in everyone.


Therefore, academic and other global brands can leverage innovation by investing in advanced idea management solutions and crowd sourcing software available today. This will encourage key industry influencers and other people to voice up their opinions and engage in progressive discussions. Essentially, it will create an ambiance of collective intelligence with a thread of imagination. Furthermore, when it’s the education sector, nothing works better than free flowing ideas and imagination. As it is all about learning and re-learning that expands the education sector as a whole.


Know more on: idea capture & Idea management solutions

 

 

Prevent Manufacture of Counterfeit Automotive Parts

Trendy and comfortable automobiles for families, chic sports cars for the uber-rich, and a whole range of options are available in the automotive market. The models, price range and features are endless. But when parts need to be replaced in these cars how many people are actually buying a genuine product? Over the years there has been a huge increase in counterfeiting in automotive parts and accessories. People browse   online auctions to check if they can get   good deals at an affordable rate and they are not disappointed thanks to the counterfeiters.   This is due to increased demand for new brands of cars that are available today. This has increased the demand for auto accessories and parts and has led to availability of counterfeit parts.


Innocent people die due to the sale of fake auto parts that are inferior in quality. As per the statistics revealed by the International Authentication Association the US auto industry encountered a loss of $3 billion and $12 billion worldwide. The stats further states that 20% of the auto parts in Middle East and 37% in India are not original. The cause of 36,000 fatalities and 1.5 million accidents in the US can be attributed to the manufacture and sale of duplicate parts. The figures are too high to turn a blind eye to this extremely fatal risk.


Counterfeiting has become a part of our lives but we cannot tolerate compromises that will only bear deadly results. On one hand your customers’ lives are at risk and on the other   your business also gets affected. Pre-emptive   measures need to be taken to stop these illegal activities. There are a number of anti-counterfeiting solutions that can help you save your business with intuitive brand protection strategies.


The solution provides you with the listings of auto parts and detailed information collected from auction sites, franchises and large distribution websites, email based forums with a collection of buy and sell listings, independent and gray market websites, B2C and B2B sites, trade boards, blogs and chats.


All data is provided in a comprehensive manner that helps you analyze the evidence and be aware of the operations that take place between the counterfeiting companies and their partners. The solution provides you specific information about the parts that are being duplicated and the discounts that are being offered in the market.


Due to its advanced features these anti counterfeiting solutions are capable of identifying the violators even when the listings go on and off on the web. Suspects are prioritized and ranked depending on the risk index and you can take immediate actions against them and save your business before it is too late.


As soon as the counterfeiters are detected the solution can generate cease and desist letters and help in shutting down the auctions without wasting any time. The anti-counterfeiting solution deploys automated and intelligent processes that not only facilitates convincing online fraud detection but also helps prevent internet fraud effectively. It provides compelling brand protection solutions that saves your business from expensive losses and also prevents the loss of precious lives.


Know more: Online Brand Protection

Measure Your Online Engagement Effectiveness

It is consumers who play an essential role in business expansion. It has been observed that customer preference, awareness, actions and considerations to their buying decisions are modeled with the help of a marketing funnel. In the recent past with other factors making their way to the funnel, there have been certain difficulties resulting in complicated network instead of clear lines. The factors that have become increasingly important today are recommendation and word of mouth publicity through family, friend, brand influencers, product reviews and accessibility of a selection of alternatives.

 

Need for Engagement Metrics

 

With the progress of technology and rise of technologically sound customers, the conventional marketing avenues are falling weak. Simultaneously the growth of social intelligence has paved the path for e-commerce trade. Online shopping websites offer numerous product reviews, online demonstration videos, message boards in order to bring in transparency to the brand to usher in more consumers. However, it is crucial to understand that consumer engagement has been generated by the increasing requirement of technical, social and marketing developments. In this context, engagement metrics offer the value and quality of engagements.

 

Being able to evaluate engagement, the levers and the important indicators that are likely to influence and optimize engagement are essential for the success of any organization with their focus on social media. No single metric by itself can be a strong indicator of how much your consumers and community is engaged. However, there are innovative engagement metrics available today that helps you to evaluate your online engagement effectiveness.

 

Conducting Customer Engagement

 

Consumer engagement can be carried on by setting up an interaction with the consumer to stimulate their preference level with a particular brand. With the help of internet and social analytics used extensively, this “engagement” becomes the main factor selected for the purpose by technologically advanced global enterprises. This enables in understanding the consumer behavior, internal dynamics and the engagement status of the online audience.

 

What the industry has to offer?

 

Eminent service providers specializing in social media analytics tools have come up with engagement analysis/ metrics solutions. These tools allow you to analyze the engagement activities and user retention depending in the amount of pre-set factors and company’s custom funnels.

 

These social media analytics tools are set up specifically for social data and offers enterprise’s the automation to foster pace with social change. This also allots the power to ask impromptu questions and drill deep down into user information. This is done with the sole objective of enhancing the ability to engage new customers.

Read more on : advanced analytics & social game monetization

 

The Need for Enterprise Compliance Management

In today’s technology era, globalization has helped enterprises spread their wings.  While being challenged to stay ahead in the competition, these enterprises also need to conform to the rules and regulations prevalent in various regions and locations. Compliance to the regulatory requirements is achieved through various strategies, contracts and policies. However, in the present day enterprises, compliance management is included along with Governance, Risk, and Compliance management (GRC).

GRC, adapted as an integrated approach to IT compliance, corporate governance, enterprise risk management and corporate compliance, enables the globally expanded enterprises to conveniently find solutions for all compliance related issues.  However, as the user groups of the global organizations are spread worldwide, the compliance initiatives become intertwined with the organizational requirements, thus affecting organizational efficiency.

To combat the challenges prevalent in the business environment, technology experts have come up with cloud based automated IT Security and Enterprise Compliance management software that takes care of all security and IT-GRC functions that every organization is required to be compliant with.  Armed with innovative and unified monitoring service, context based inference engines, alert processing features and built-in frameworks, these solutions are effective to meet the compliance requirements of HIPAA, HITECH & PCI,  which  can also be extended to meet other compliance regulatory requirements.

Designed for use by every organization, such an integrated system of compliance management solution can seamlessly scale up from SMBs to large corporates. Further the   flexibility with which the software can be customized as per business requirements ensures an end-to-end automated solution that would also take care of audit and risk management needs of the organization.

With a cloud based delivery, enterprise compliance and security support that are in-built for various frameworks, the solution is available as, Software-as-a-Service (SaaS) model. The enterprise compliance management software, with   real-time dashboards showcases compliance status across departments, and geographies and its ability to be integrated with vendor management software, offers enterprises continuous security and compliance with extensive risk and compliance reports on demand.


The advantages of using an enterprise compliance management solution, with a menu driven assessment allows enterprises to understand and gain control over regulatory frameworks. Further, this innovative system of continuous on-going assessments and single centralized repository for all compliance related evidence ensures continued security and compliance through real-time dashboards at minimum investment and cost effective ownership. The creation of such a central repository for all security and compliance documentation provides extensive online help and recommendations necessary for every regulation.

Also read on - HIPAA and HITECH, meaningful use in healthcare

Protect Your Enterprise with Adequate IT Compliance

While adequate security measures are necessary for safeguarding people, assets and information, compliance ensures that these security measures are effective and enterprises act responsibly towards customers, staff, environment and shareholders. How well organizations comply with these compliance standards can have a dramatic impact on their success or failure.

 

Government regulations such as HIPAA, SOX and the GLB Acts, usually require changes to many components of the network security infrastructure and IT procedures. In order to fully comprehend the complicated demands of some regulations, it is essential for organizations to employ specialists and consultants and produce special documentation that can assist with proper regulation deployment procedures. An enterprise that is able to enforce strict corporate policies and adhere to all the latest regulatory requirements will be able to protect vital information assets, keep customer confidence and safeguard business interests.It is therefore essential to have a healthy compliance program that is most likely to bolster your security measures and find and rectify weaknesses before they become a problem.

By integrating compliance data across the enterprise, corporate governance and risk management activities naturally mesh with corporate security protocols. This strengthens the organization’s overall security posture, while reducing the chance of unsafe activities, breaches in protective layers or instances of fraud which compromise their position.Most organizations have understood the importance of compliance to their core business and have deployed solutions that can address the issues.

 

Most solutions in the market today fail to provide sufficient protection and management guarantees needed to tackle threats caused by a dramatic rise in Internet usage and rapid advancements in consumer technologies. To better balance today’s compliance requirements, organizations are starting to look for a more comprehensive approach to solving the IT GRC problem. The best way to meet these challenges is for organizations to adopt an approach that reduces business risk, ensure better compliance and thereby, gain competitive advantage.

 

To minimize risk and maximize profitability enterprises can take the help of a reputed service provider who can ensure an effective compliance risk management program that involves people, policies, processes, and technology. They can help implement an end-to-end compliance and IT risk management program that will reduce business and IT risks, cut compliance costs, and help increase ROI.Purchasing sophisticated security equipment, configuring it to minimize risk, and implementing a host of policies and protocols that comply with the latest data security standards is another option.

 

With an effective IT compliance solution, organizations can secure efforts and improve vulnerability management and increase the visibility of risk throughout the enterprise.

Also read on - meaningful use in healthcare, governance risk and compliance

 

 

 

Managing Corporate Internal Investigation

When a potential criminal liability is involved, then the conventional laws of litigation, counseling, investigation and discovery changes significantly. There are chances that an enterprise under investigation chooses to cooperate with the agencies carrying out internal investigations. This reflexive response might generate from numerous sources, that include pressure from the government, the chances of stimulating potential investigations, concerns about collateral outcomes of any criminal or legal conviction and the natural tendency to review one’s own organization as a “good corporate citizen” where there is nothing to hide.


In any civil or internal investigation where the legal case has chances of illegal implications, there should be consideration for the danger of making incriminating admissions in responding to discovery requests and preparing witnesses for deposition. As opposed to civil proceedings, entities charged as illegal case have a chance of being doled out severe penalties and not just being fined. Furthermore, an illegal conviction might have its influence on an organization’s overall business and reputation that is not represented by an adverse civil verdict.


Industry Offering for Internal Investigations


Today eminent brands excelling in electronic data discovery solutions have come up with innovative internal investigation techniques that help in simplifying the digital investigation process. The solution enables investigators to manage more investigation within a minimal time and ensures accurate results. It connects and recognizes electronic files from all over the enterprise, and evaluates the data automatically and helps investigators to quickly recognize all suspects and evidence involved in corporate internal investigations. The solution specializes in interactive data-mapping and perceptive collection capacities that help to minimize the expenses of data collection for internal investigations.


An essential element of the innovative internal investigation solutions is e-discovery. The solution simplifies the internal investigations e-discovery process by offering automation and perceptive analytics all over the e-discovery lifecycle. Other features of the solution include the following:-


* Analyses attachments, emails and other documents within minutes

* Quickly collates information in a defensible manner

* Helps to determine who knows what and when

* Discovers the significant evidences quickly

* Helps in establishing process integrity

* Helps in increasing investigator productivity

* Enables in maximizing investigation flexibility through advanced search capacities

* Produces, proves and delivers outcomes to internal sponsors


When a corporate issue becomes a matter of criminal investigation, the rules of the game change. Counsels need to take essential actions to prepare for the issues that they will face. The initial step is to determine what happened and why it happened. The way to uncover the facts and being able to manage a criminal proceeding is internal investigation.


Know more on :  E-Discovery Solution

Expand Your Business with Fulfillment Solutions

Fulfillment solutions are crucial mostly at the time when your business is expanding. Hence, most enterprises have resorted to the idea of outsourcing their work to another company. This is because it saves their time and expense. Furthermore, fulfillment personnel are also successful in bringing new concepts that might lead to great success for a business. It might be in the form of a revolutionary business strategy or a survival tactics. Hence, it has become essential to partner with the apt service provider. As you are selecting a solution provider, make sure that you assess the company on the basis of its experience, reputation and expertise.

 

Service providers specializing in fulfillment solution can be categorized into numerous kinds. Majority of these companies have the expertise in managing corporate business. They also specialize in response handling, warehousing, and shipping of goods and inventory management. Therefore, it is evident the range of services the modern day service providers offer with regards to fulfillment solutions.

 

Innovative order fulfillment solutions and its features

Eminent companies specializing in supply chain consulting today has also forayed into order fulfillment solutions and has adopted a 360 approach. The solution configures your manufacturing system and makes optimal use for the proven system of glocal postponement. This postponement guarantees that the consumers are shipping the updated goods in the appropriate quantities offered. It also ensures that there is no product stocking with a restricted shelf life. This saves clients and end users from investing in expensive and outmoded inventory.

 

As a client or end user you can comfortably monitor this entire well synchronized process from your desktop through integrated software. The result is lower overhead, lower inventory, a greater responsive supply chain and a greater flexible manufacturing. Other services offered are:-

 

·         Fulfillment and warehouse solutions

·         Inventory control

·         Order Fulfillment

·         Serial number capture

·         Lot control

·         Retail packaging

·         Fulfillment and distribution

·         Direct to store or distribution center

·         POP (point of purchase) display manufacturing

·         Freight management

·         Freight tracking

·         On-line inquiry and reporting

 

However, when it comes to selecting a service provider it all depends on the money that a business entrepreneur is willing to spend. It is advisable to save a decent amount for the selection process of fulfillment professionals. However, whilst the selection processes the experience factor needs to be considered above all. There might be talented new comers and start up ventures, but the success of fulfillment solutions depends on the know-how and expertise of the solution provider.

 

Read more on : Supply Chain Solution