Measure Your Online Effectiveness in Facebook Analytics

What most people thought as an idle chatting platform today is an important networking platform, not only for individuals but also for organizations. We are talking about social media and social media networking. Our interactions in social sphere are much more than mere words. The statements, views and opinions that we share can well be verdicts, essential customer feedback and has the power to add value.

 

Many of our posts concentrate on the relevance of having social media presence and keeping up with multiple sites. However, it is crucial to monitor and evaluate how effective your marketing or online PR efforts are. For instance, are you aware how much traffic your site generates from social networking sites such as Twitter or Facebook? You must know these inputs to understand whether your social media marketing efforts are working or not.

 

By now we all are aware that social media analytics tools are the only way to have a clear understanding about where your site traffic is getting generated. However, Facebook today offers advanced analytics that focuses on user demographics and shared content. Users are able to download data concerning daily visits as well as the amount of comments and likes. You must bear in mind that the data is focused entirely on the Facebbok page itself and it has nothing to do with the organization’s homepage. Though there has been discussions sometime back that Facebook has not been able to offer greater insights to web owners and marketers owing to its privacy concerns.

 

However, if you are using Facebook as your social networking platform then you can make the best of the web analytics for Facebook introduced by eminent service providers. This innovative tool effectively and quickly estimates the success of all your Facebook campaigns by using a mix of analytical smarts along with creative Facebook analytics solutions. The solution offers quick results for business to track web information, gets Facebook engagement metrics and real-time distribution. It can also attain instant feedback on the way the content is performing. This helps customers to optimize campaigns, features, products, interactions and contents quicker.

 

This apart, there is a simple virtualization interface the offers both trending views and drill down capacities offering you predictive insights to arrive at smarter, faster business decisions even when you have a huge pile of data to manage. It helps the user to attain insights to the main influences on the K-factor and viral campaigns and understand what keeps the online audience engaged that can influence the revenue generation.

Progressive Developments with Social Analytics

How important is your customer’s feedback for your business? Do you have any method to measure the performance of your business? How can you determine whether your currents trategies are providing the maximum results? How can you improve your prospects of earning enhanced revenues? These are common questions that every business contemplates. The truth is that you do not have any definite answers.

 

Customer’s feedbacks are like life-saving medicines that can help revive the revenue prospects of your business. In today’s competition the verdict of your customers determines the outcome of your business. With the availability of social media customers have found an easy way to voice their opinions powerfully. The chats, forums and blogs have become the favorite haunts for exchanging potent information. The customers lose no time in expressing their likes and dislikes and you can quickly assess the value of your business in the market.

 

It is a strenuous business environment. Every minute something is happening. You have to be alert to capture the latest trends in the market and absorb them in your operations to create a fulfilling product or deliver optimum service. If you are proactive in adapting the changes you have a chance of increasing your revenues. If you are not prompt and do not take critical decisions on time very soon the others will overtake and you will be left far behind.

 

It is essential to understand how your business is performing so that you can identify the dysfunctional areas and apply better strategies that can convert them into highly productive ones. For this you will need the latest and accurate information which only the social media analytics tools can provide. They provide you with real-time updates that help you to assess the current changes in the environment and make alterations in your strategies. The social media analytics tools provide you with powerful insights on the future trends so that you can start making preparations in advance.

 

The tools provide you with intelligent engagement metrics about what can help keep the customers engaged for longer durations and furnish you with positive results. They track the online activities of the social media users to study their interests and preferences. he advanced analytics contribute immensely towards the development of the social gaming market. They help you to evaluate the kind of games that the customers are willing to spend their time on. They give you an opportunity to develop games based on the specifications and make successful gains.

 

Learn more about :- Social Analytics

Income Tax Return Filing in India

The Black’ Law Dictionary defines tax as “any contribution imposed by government upon individuals, for the use and service of the state, whether under the name of toll, tribute, tallage, gabel, impost, duty, custom, excise, subsidy, aid, supply, or other name.” Since it is an enforced contribution and not a voluntary payment or donation, anyone who fails to pay the amount within the stipulated time period is subjected to punishment. Hence, the months from January to April are the most hectic months in the life of taxpayers as they scramble to file income tax returns.

In India income tax return is filed based on the income earned from five sources namely

 

1. Income from Salary

It refers to remuneration in any form received by an employee from employer. Salary can be anything such as wages, bonus, gratuity, dearness allowance, pension, advance of salary, and so on.

 

2. Income from House Property

It refers to the income obtained from buildings or/and lands.

 

3. Income from Business or Profession

As per the Income Tax Act, business refers to trade, commerce, and manufacture. Besides, any adventure or concern with respect to trade, commerce or manufacture is also considered as business. As for profession, it refers to any activity that requires intellectual or manual skill such as doctors, engineers, lawyers, artists, singers, and musicians.

 

4. Income from Capital Gains

Capital gains refer to any profit or gains resulting from the transfer of capital assets. As per the Income Tax Act, a capital asset is “a property of any kind held by an assessed such as real estate, equity shares, bonds, jeweler, etc.” Transfer refers to transactions in any form such as sale, relinquishment of asset, exchange, extinguishment of rights in an asset and so on.

 

5. Income from Other Sources

Those incomes that cannot be included in the above categories come under this section. This includes income by way of dividends, income from winning races, lotteries, or games, interests on securities, bank deposits, or loans, gifts and income from letting of furniture, machinery, building, or plant.

Though it looks easy and simple, filing of tax returns is not as easy as it sounds. There are various sections and subsections in the Income Tax Act, which makes tax filing a tedious process. Moreover, any inaccuracies can land one in trouble. Hence, seeking tax-planning services from reputed consulting companies is the best way to handle the pressure, and tension involved with tax filing.

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Package Goods Better With Retail Packaging Solutions

Today most savvy private brand sellers have realized the critical role played by retail packaging in business success. They have the knowledge to leverage the same over nationally esteemed brands.  Brand loyalty is always not the only factor that leads to brand purchase. As per a study conducted by Retail Minded, most women consumer between the age group 19 and 30 voted approximately 71 percent for store loyalty as opposed to brand. Understanding these subtle nuances helps manufacturers and retail giants to come up with competitive retail packaging strategy.

 

The past economic downturn made private label products attain the market share at a retail level. Customers today are willing to digress from their choicest brands owing to high expenses. The perception amongst users is that branded products and services are way more expensive than private labels. The retailers today want to seize this opportunity and make the most of their lagging sales. In order to make the most of this situation manufacturer need to refurbish their retail packaging strategies.

 

Reasons to opt in for Retail Packaging Solutions

 

Are you being able to meet your deadlines in time? Or are there pressures you are facing that are taking a toll on the packing workloads? If you want an easy way to send the products to consumers then its best opt in for innovative supply chain solution that are capable in taking and filling in orders, package and ship items. You can outsource all your retail packaging requirements from leading supply chain solution providers. Post this, you just have to sit and manage things from your computer.

 

Innovative retail packaging solutions guarantees loss prevention, avert losses that might arise from inventory overheads, outdate products and goods or shipping errors through their retail packaging design and supplies. It helps your company to gain a greater flexibility in product profile, production schedules and frees up the resources that includes space that is customized for customer needs such as order fulfillment or rack and stack requirement. The services are offered with enhanced productivity, at a reduced cost and with a quicker time to market. Other services offered are as follows :-

 

  • Reduce inventory overhead
  • Reduce obsolete inventory
  • Reduce inventory total cost
  • IP (intellectual property) protection
  • Cut freight costs and lower time to market

 

Advanced retail packaging solutions offers automated source tagging, on-site custom label printing, bar coding facilities and other facilities. This allows you to choose the way you want your good to be packaged i.e. whether you prefer them shrink-wrapped, hand assembled or eco-friendly blister packaging utilizing less fuel to reach the consumer.

 

Learn more aboutRetail Distribution

 

 

Manage Your Business Better With HPC Clusters

What comes to your mind when you think about high performance computing cluster? Most of you might think of the science subjects, such as physics, biochemistry, geology and mull over terms such as highly complex computing applications and similar platforms that evaluate huge amounts of information and need heavy financing from research and science institutions. For the ones who are of this mentality, there is good news. High performance computing is become more and more reasonably prices. Simultaneously, its application beyond the typical sciences is expanding to comprise multiple business applications.

The advantages of high performance computing clusters in a business application can result to top line expansion and bottom line savings. Furthermore, it gives a competitive edge to organizations that renders them greater flexibility. This in turn makes them respond fast to business scopes and challenges. This is also possible because of the risk analysis and in-depth analytical consumer insights that it offers.

What HPC clusters do for your business?

Majority of businesses have enormous amounts of information. However, they lack the ability to analyze it effectively to sort out common business challenges. Some of them includes increasing revenue, innovate new products faster, comply with industry regulations and many more. Sometime back, HPC was too complex and expensive a set up to implement. However, with the apt technological architecture it is easy to apply HCL and leverage better the business data to make smart decisions that add business value and competitive advantage to your company. From an IT point of view, HPC allows your team with the scope to deliver results as a strategic level for future.

HPC offerings from the industry players

Renowned IT brands and other enterprises specializing in storage servers and custom computers have introduced built-to-order HPC clusters. This offers their clients speed, information and manages expansion seamlessly. It efficiently helps to bring down risks. The structure is beneficial for a suite of application that includes the ones optimized for financial services, manufacturing, industrial design, education, life sciences and government.

Whether your workload needs a huge complex cluster or office cluster manufacturers today assist you in setting up a dynamic, well –integrated HPC cluster architecture that is simple to manage and implement. Eminent service providers are well connected with HPC middleware technologies and allied hardware providers. This allows the users the access to a comprehensive cluster application without any hassle.

Leading companies today offer cost-efficient and personalized HPC clusters that give scalable performance and assists in leveraging high speed interconnects, open source architecture, and industry standard servers. These service providers also specialize in innovative storage server solutions.

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Ear Plugs to Facilitate Easy Communication in High Noise Environments

Working in high noise environment can have a severely damaging effect on your ears. Work place noise is major health hazard. Continued exposure to high noise levels can result in permanent hearing damage, which is why there are strict regulations for the mandatory wearing of hearing protection. It is important that organizations take into account employees hearing hazards. Workforce in areas where the sound level are known to be high, like factories, industrial go downs, airport tarmacs etc must be provided with high-end hearing protection devices that would help in noise reduction and facilitate proper communication.


Noisy occupations, such as working in factories or on road works, used to be the most common cause of hearing problems. Experts suggest that apart from hearing loss, migraine, ringing in the ear, muscle tension, stressed tissues, heightened aggression, high blood pressure, headaches, irritation, restlessness, and physiological orders are few other medical problems that occur from exposure to high noise. While providing appropriate hearing protection devices may seem like the best solution in a comprehensive hearing conservation program, the fact is that that there are very few personnel wearing these HPDs due to improper selection. Hence a great many number of workers are exposed to potential hearing loss.


Hearing protection devices like ear plugs are a necessity that organizations should consider investing in. As it has to be continuously worn for a number of hours, the earplug that you decide to purchase should be comfortable to wear. As all earplugs are required to carry a Noise Reduction Rating, or NNR rating, you will have a fair idea about its effectiveness.


Service providers of HPD’s have come up with effective equipments that are available in innovative designs that facilitate effective communication subtracting the adverse effects of noise. Employees can now make use of safety earmuffs and earplugs with great benefits that are reasonably priced. There are cost effective earplugs available which also have the added benefit of making communication compact and easy in high noise environments.


Many of these hearing protection devices have an easy to operate control unit that can be worn discreetly around the neck, or in a pocket resembling an MP3 player. These ear plugs can be used by workers in traditional settings as well as new markets including the domestic, entertainment, hospitality and security industries. Organizations must invest in hearing devices that come with a high-noise communication technology solution that enhances the speech in real-time, where users can not only hear clearly but also aid in concentration and focus.


Know more on:

·         Ear hearing protection

·         Hearing loss prevention

Get a Competitive Advantage with the Best Supply Chain Solutions

Often applied to manufacturing and consumer products, a supply chain is used to depict how several processes supply to one another. It is often believed that the supply chain starts at the warehouse and ends when products have been delivered to stores.  Supply chain solutions have become a very important and crucial concern for any company with the increase in globalization and competition. All the members of the supply channel, from suppliers to end users, coordinate their business activities and supply chain processes to minimize their total costs and maximize their effectiveness in the market.

   
Supply chain solutions fundamentally look at reducing inventory, increasing the speed of transactions with real-time exchange and increasing by efficiently fulfilling customer demands. It is essentials for companies to examine their supply networks as a competitive weapon to only deliver low costs and also effect top-line growth. Achieving maximum benefit from a supply chain and creating a competitive advantage is important in an economy where how a supply chain performs decides who will win the battle. There is always a pressure to contain costs and produce results despite challenging circumstances.

 
Supply chain solutions help in getting the right things to the right places at the right time. A successful supply chain solution contributes to business performance by finding out ways to get goods to the customer better, faster and cheaper. The right 
supply chain management solutions can help in lowering operational expenses with timely planning for procurement, manufacturing and retail fulfillment. Improved order, product and execution tracking can lead to enhancement in performance and quality and lower costs. It also facilitates the improvement margins all through better coordination with business partners.

 

These solutions provide the visibility and automation you need to proactively plan, source, schedule, produce, store, transport and trace supply chain activities, in industries with distribution-intensive supply networks. An effective supply chain provides competitive advantage for all retailers. With complete visibility, there is reduced costs that enable a business to work smarter, to remove nonessential activities, and to shorten lead times. It can minimize logistics expenses by consolidating shipment and order while also minimizing logistics administration staff globally.

 

Choose a solution provide that has the infrastructure and expertise in the form of an integrated suite of modular solution packages that can be y optimized to manage any supply chain capabilities that you many encounter. Effective supply chain solutions will coordinate the different pieces of the chain without losing any of the quality, to gain a competitive advantage while keeping costs down.

 

Learn more aboutRetail Distribution &  Order Fulfillment

 

A Staunch Temperament with the Anti Phishing Tools

Different online risks are on the rise ready to incapacitate your business permanently. If you do not heed to the warnings in advance there is very little chance of survival. The risks today are potentially malevolent compared to the earlier ones. Phishing attacks are common in the web world and they do not target specific individuals or organizations but the entire mass. The phishing operations take place in the form of emails that are sent out blindly to all.


If the receiver of this email is unaware of the effects of phishing he will open the attachments or click on the links that are provided with the emails. Once he takes the first step he is transported to a fake website that looks exactly like a genuine website. Usually the fake websites plagiarize the banking and financial investment websites. Here, the innocent victim is asked to provide his confidential information such as bank details or credit card details etc for updating the records. The poor victim is unable to detect the evil intentions behind these activities, and shares the information which starts his suffering.


You may be aware of phishing and some of your technical administrators may also be aware. But are you sure that all your employees are aware? Have you ever considered measuring the level of awareness in your organization? You cannot even imagine the consequences you will face if your business falls prey to these terrorizing attacks. Thus it is imperative to employ advanced anti phishing tools that can provide you with consistent and robust protection from phishing.


You can deploy the automated anti phishing software that spreads awareness in your organization by testing the abilities of your employees while addressing this risk. It launches a mock phishing attack, and monitors and records the actions of your employees. The software provides detailed analytical reports which help you to understand how vulnerable your business is and gives you an opportunity to make amends before it is too late. After the completion of the test the software sends the report to individual employees through personalized emails with the results and tips to handle the risks in a more effective manner.


The anti phishing tools renders exceptional services by saving you from financial losses. They identify the vulnerabilities in the people, processes and technology and recommend comprehensive solutions that help to curb the menace effectively. The anti phishing software ensures that your business operation is completely safe and secure even in the midst of deadly threats.

Effectively Counter Threat to Information with the Right Solution

Information Security Threat management is a challenge for any organization. Information Technology has become an inherent and essential component of business.Digitized information stored in the corporate IT infrastructure today, perhaps, never has an exception. Personal staff details, client lists, salaries, bank account details, marketing and sales information, technology innovations, may all be stored ina database. Keeping in mind that cyber crimes are evolving incessantlywith increased sophistication of attack, it has become highly imperative for companies to counter these threats and crimes. As the threat becomes more complex, the concept of implementing multiple layers of defence becomes increasingly important.


Threat management, until recently was time-consuming and costly. Most companies address the threats endangering their IT infrastructures with solutions that make administration daunting and expensive. Protecting the business servers takes firewalls and effective intrusion detection solutions. These defences need to be able to handle the demand of real time applications.  There are many point solutions available today that tackle security monitoring and IT-GRC issues independently.  But solutions that enable end-to-end integration of advanced network monitoring and IT-GRC have a larger demand. These solutions ensure that the business has a unified view of both operational security posture and compliance management. Compliance is to meet the legal requirements, security is to meet your business requirements.


Businesses that want to secure their IT infrastructure from threats usually embrace the principleof defence in depth.But it is important to keep in mind the impact  of your defence in depth strategy when choosing threat management solutions.Firewalls that prevent unauthorized intrusions into private networks, and virus scanners and protection suites that monitor, and prevent attacks are not enough on their own to protect information. All the basics of an IT infrastructure need to necessarily be protected by an encompassing, enforceable security policy.


It is important that the threat management solution that is chosen has the ability to deliver advanced persistent threat detection, data leakage, insider threats, malware analysis, continuous controls verification, and network e-discovery. It is also imperative to secure email that demands anti malware capabilities, as email is one of the easiest common way a virus infects an IT infrastructure. Considering scalability, performance, and availability, securing the network is vital. To effectively counter threat  of information misuse, it is necessary to have a set of well formulated procedures and systems.


Choose a solution provider who can provide end-to-end automation of all enterprise security, IT compliance, audit, and IT risk management and deliver a comprehensive solution for security with easy and effective security monitoring.


Read on - IT security and compliance, HIPAA and HITECH

Reasons for conducting Clinical Trials

To explain in simple terms, a clinical trail is a research in human volunteers to answer certain health questions. Carefully conducted clinical trails are the quickest and safest way to discover new treatment methods that work in people and enhance their health. There are various types of clinical trails, comprising the ones to study:-

 

  • Prevention options

  • New treatments or new ways to use existing treatments

  • Ways to arrive at new drug development

  • Fresh screening and diagnostic techniques

  • Options for enhancing the quality of life for people who have serious medical conditions

     

 Clinical trials are carried on as per a particular plan that is known as a protocol. The protocol defines what kind of patients entire the study, such as the Phase I study, schedules for procedures and tests, dosages, drugs, length of the study and the results that would be evaluated. Every person taking part in the study must adhere to the rules that are fixed by the protocol.

 

Many people often ponder as to why clinical trails are conducted. They are carried on to test if a new device or drug is effective and safe for people to use. There are other reasons as well. Some trials are done to compare the present treatment methods to decide the best one available. The approved and current treatments are known as “standard treatments”. Certain clinical trails are used to research and study various ways to make use of standard treatments for making them more effective, easy to use and reduce its side effects. Furthermore, sometimes studies are done to discover the best ways to use the treatment amidst various populations, for instance children or on a section on which it was not tested. Most of these researches and medical experiments are carried on within a clinical laboratory.

 

Eminent clinical research organizations (CRO) in India today provides specific research programs that employs scientific and innovative study designs in clinical pharmacology, Clinical Pharmacokinetic analysis, bio-analytical method development that are mostly been carried on  by a group of well experienced and trained medical co-coordinators and other research associates. The CRO’s undertake a 360 degree approach to the clinical trail phases and provides benefits to the existing service portfolio that includes the following :-

 

  • Feasibility Studies

  • Volunteer Recruitment & Planning

  • Clinical Trial Supplies & Management

  • Project Management

  • Clinical Monitoring

  • Bio Statistics

  • Pharmacy Services that ensures strict compliance to GCP and other international regulatory requirements.

 

There are many benefits in participating in a well designed and executed clinical trial. It helps eligible patients and volunteers to get proactive in healthcare concerns and attain access to new research and treatment methods.

 

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