A Few Eye-Opening Facts Regarding Social Media Marketing
Social media combines technology and social interaction to help enterprises communicate with peers, customers, and potential consumers. Social media is an important marketing tool as it provided a platform for both enterprises and customers to understand and respond to each other. Hence, social analytics should be part of the marketers’ social media campaign as it helps to measure and increase effectiveness online. Social media analytics tools help enterprises by Tracking social media behaviors in real-time and getting immediate feedback on what will work for the product Providing trending views and drill-down capabilities Making them understand what keeps customers engaged Providing actionable insights to make faster, smarter operating decisions across huge amounts of social data Revealing the levers that can most impact revenues Providing results in seconds for businesses to track user behaviors in real-time and get immediate feedback on what’s working and what isn’t so you can optimize products, features, campaigns, and interactions on the fly Providing faster insights into the key influences on K-Factor and viral campaigns However, there exist quite a number of marketers who doubt the potential of social media marketing and therefore here is a few statistics to open their eyes Around 91% of American adults use social media when online. Nearly a quarter of the total time spent online is on social networks. .(Kissmetrics) Over 800 million Facebook users are there in the world, with more than 200 million joining in 2011 alone. Almost 40% of those 800 million log in every single day. (Social Beat) As per 2012 Social Media Marketing Industry Report, This clearly substantiates the importance of social media in today’s highly competitive business environment.
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