Churn out New Ideas with Idea Management Software
Innovation is the key to business success, especially in today’s fast paced highly competitive business environment. Instead of going with the flow and disappearing into the crowd, innovative thinking helps to capture ideas, explore them and generate possibilities that keep one ahead of the competition. The thought process put in place by the Hans Brinker Budget Hotel to attract customers is one of the most interesting and innovative processes that comes to mind. When the visitors come on their website what they get to read is “The Hans Brinker Budget Hotel has been proudly disappointing travelers for forty years. Boosting levels of comfort comparable to a minimum-security prison, the Hans Brinker also offers some plumbing and an intermittently open canteen, serving a wide range of dishes based on runny eggs.” With the aim to attract customers, the Hans Brinker Budget Hotel has taken the extreme step that no one would dare in the service industry. As a result of this campaign, they have been christened as the “Worst Hotel in the World". Their advertising is daring, confrontational and at times plain offensive and contains no flattering adjectives but cleverly written honest claims. These include statements like, 'It can't get any worse, But we'll do our best', 'Improve your immune system - stay at Hans Brinker!' ‘Accidentally eco-friendly’ or the modest claim, 'Now with beds in every room.' They claim to have taken "honesty to the extreme" and have created clever ad campaigns keeping the expectations of customers low. However, the hotel’s harsh honest statements have been a hit and have connected well especially with the backpackers and students. Since the launch of the campaign all the 127 rooms at the hotel are rarely empty. This sums up the importance of innovative thinking and also proves a point that successful marketing requires neither huge budget nor a sugarcoated version of the truth. In the services industry, there is a huge scope for innovation, but most service organizations confine themselves to certain set offerings that meet the immediate market demand. They are not interested in refining their thought process to keep their services more than just relevant. They fail to surmise the fact that ‘When you innovate, you essentially move into an area of least competition.’ However, to innovate, service organizations need to bring various stakeholders such as vendors, employees and customers together on one shared platform. When all ends of the system are brought together then only it can result in not just ideas for offering impeccable service, but also the all-important feedback on the idea. This is where idea management software can help to manage, screen and implement viable ideas. Thus, with an idea management system, service organizations can manage the challenges, churn out new ideas and expedite business growth swiftly and effortlessly.
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