Email Marketing Platforms and their Uses
Email marketing has been the “in-thing” for numerous enterprises when it came to promotions via the social media for quite sometime now. The way it works is as the term itself states, i.e. marketing through mails. You will often receive mails and messages in your box or smart phones, highlighting certain services and promotional offers and the like. In this world of social media networking emails are the most personal yet effective way of product awareness and promotion.Email marketing platforms works in today’s day owing to a set of reasons. The process helps in certain online activities that brands with online presence delve into. Some of them are listed below:-
- Assists in targeting
- Assists in generating direct sales
- The medium is completely data driven
- Helps in sales through multiple channels
- Helps in setting up strong bonds, trust and loyalty
- Double Opt-in
- Auto-responders
- Quick use Templates
- Specific IP addresses
- 24 /7 Reporting
- List segmentation
- Instant unsubscribe
- Custom designs
- Triggered event emails