Fighting Pharmaceutical Counterfeiting
Pharmaceutical counterfeits can be dangerous since they can be passed off as real drugs owing to counterfeit labeling or usage of counterfeit ingredients. Counterfeit drugs may arise as a result of deceptive and unregulated distribution of branded drugs. Counterfeit drugs are sold quite cheap and often benefit from zero regulations in developing countries when it comes to counterfeits.
Counterfeit drugs are very harmful to the health of the public at large. Worst affected are developing countries where the trend of buying drugs over the counter is quite high. The counterfeit market is pegged to be around $400-600 billion yearly. Developing countries in Asia, Africa and Latin America are where the counterfeit drugs market reigns supreme owing to the lack of adequate regulatory systems. Generally counterfeit drugs are bought on the internet since buying from virtual store sites that sell drugs can be simpler, and fooling customers can be quite easy. Often a naive customer gets taken in by the low price of a counterfeit/spurious drug and opts for it simply because it is cheaper, not realizing that they are putting their lives at risk. Therefore customers need to be alert of low priced drugs that do not carry definite warranty documentation or packaging information. There are instances of counterfeit drugs being sold for serious illness and diseases that include malaria, tuberculosis, AIDS, et al.
Pharmaceutical anti-counterfeiting solutions have the capability to curb counterfeit drug activities. Pharmaceutical enterprises lose brand image, their reputation and revenues owing to unprecedented counterfeit activities should equip themselves with the right kind of pharmaceutical anti-counterfeiting solution that offers to proactively provide complete brand protection. Also the solution can assist pharmaceutical companies in being extra vigilant and also help them shut down counterfeit drug sales. The solution can provide an easy view into the counterfeiting activities that go on with a particular drug. Unauthorized distribution channels employed to sell drugs of different kinds can also be monitored effectively with an optimized pharmaceutical anti-counterfeiting solution. Ideally such solutions should offer enhanced visibility into rogue websites, to effectively safeguard the brand.
Know more about: Brand monitoring and counterfeit detection