Protect Your Brand from Counterfeits With the Right Solution

Every organization understands the importance of their brand and  are sensitive about their brand image, which is much more than just a trademark.  The production and sale of counterfeit goods is a multi-million-dollar business with the Organization for Economic Co-operation and Development approximating the value of counterfeiting to be in the range of $250 billion per year. The predominance of the counterfeit activities has been a major cause for all the brand dilution activities, as this results in  lack of consumer trust and satisfaction, revenue loss and a tarnished brand reputation. A brand is  an enterprise’s identity that reflects its intrinsic nature and character, and therefore, any erosion in the brand’s image is difficult to recover from.

Hence, companies today require effective anti-counterfeiting solutions to completely and effectively secure their brand. Many brand protection solutions that are available today are not equipped with detailed product anti-counterfeiting features and  merely scan the internet for any kind of brand and trademark abuse. Therefore, it has become crucial for organizations to realize the importance of their brand and need for  total protection from brand counterfeiting. Advanced anti-counterfeiting solutions have superior search capabilities and are appropriately designed for counterfeit detection in multiple industry verticals. Apart from detecting counterfeits they can also  successfully shut down illegal operations.

Not only do these solutions help in detecting and tracing the brand violators and responding accordingly, but these solutions are also equipped with innovative search capacities that are appropriately designed for   detecting counterfeits across industry verticals. Leading service-providers offer cost-effective brand protection solutions that use advanced search technology to monitor activity for any number of products globally. It picks up pricing, discount percentages, and quantities for each product and helps to quickly identify the companies that cause loss of revenue, brand and customer satisfaction.

Besides delivering competent and convincing results, these solutions are completely equipped to easily stop the revenue, profit and brand  reputation erosion caused by counterfeits as well as regain margins lost to channel violations. Genuine businesses encounter a delightful restoration of their operations without affecting their costs as these cost-effective solutions leverage the prospects for the genuine businesses to experience favorable returns. Therefore it is imperative to invest in an effective anti-counterfeiting solution that can be implemented without any delay. The solution must also enable end users to view this data in the form of user-configurable charts on their dashboards and provide an organized company risk index that marks the suspects and highlights them.

Read More About: enterprise risk managementbrand managementgray market.