Protect Your Brand & Make Counterfeit Detection Easy With the Right Solution
Although counterfeit sales represent a small percent (5-7%) of world merchandise trade today, the damage these sales do to rightful brand owners goes well beyond revenues and profits. Your brand is your enterprise’s identity and any compromise with the brand’s image and reputation can result in brand erosion and loss of reputation. Global brand management is not an easy task for manufacturers with e-commerce assisting the growth of counterfeiting. Firstly enterprises need to be aware that their products are being counterfeited and then take the right proactive measures and strategies to tackle the same. Your brand and reputation certainly needs protection from counterfeiting. When products are counterfeited or sold in the gray market, it affects the brand reputation of the company negatively. Often such companies lose significant market share because they are unable to find a solution that can protect their brand reputation effectively. The top management of these enterprises needs to realize the importance of brand reputation management, how it can impact short and long term revenue goals, and, as a result, allocate resources to solve the problem. Organizations and brand owners need to adopt their own proven best practices to successfully beat this menace. They can take the necessary steps to execute the right technology in order to safeguard the firm against potential exposure to threats. Implementing new brand monitoring solutions can successfully protect them from revenue loss, increased liability risks and brand erosion and help combat possible frauds & counterfeits. Although every business is aware of the need to implement effective measures that produce convincing and compelling results, it is the right solution that makes all the difference. With the right solution brand protection and counterfeit detection can be an easy task. Reputed service providers specializing in brand protection solutions have introduced efficient brand anti-counterfeiting solutions that prioritizes violators and identifies the syndicates and the most sophisticated violators who are doing the most damage to a company’s brand reputation. Investing in an advanced anti-fraud solution helps detect counterfeits and applies human intelligence to ensure complete data integrity and thereafter prioritizes suspects as per their threat relevance. The use of the right solution, makes it easier for companies to target their enforcement efforts in the right places and reduce the amount of counterfeits on the market. Therefore, shorten the process of finding where counterfeits are being sold online and be successful at counterfeit detection and protect your company’s revenues, brand and customers with a sound anti-counterfeiting solution Read More About: enterprise risk management