Social Media Integration Tool to Improve Brand Awareness

Social media is growing in a big way and email marketers cannot afford to ignore the "social media boom", particularly now that Facebook, Twitter, LinkedIn, YouTube, Blogs, Community forums, and others have established themselves as leading online marketing platforms. Companies that haven’t tapped into these resources are missing out on a huge market to drive brand awareness and increase revenues. Business units getting active in social media include Corporate Communications, Research, Marketing, Human Resources, Customer Service etc. have an opportunity to incorporate social media monitoring and intelligence into their work.

Unfortunately, utilizing social media is often confusing and incredibly time-consuming. But before you jump in to create a Twitter account or a Facebook page because everyone else is, you need to have a clear goal in mind. All you need is a little planning and need to figure out how it is going to help you. The key to working towards this is to be business specific and use Social Intelligence to help narrow the volume of data so you only see what is relevant to your specific business.

Social Media Integration Solutions help leverage these networks and ensures a speedy time to market, better visibility, deeper audience engagement, reduced costs and less overheads, Business Intelligence and higher ROI from social media initiatives.

  1. Analyzing and Reporting: Analyze your company’s main goals and objectives, whether you want an increase in sales, increase efficiency of your customer service or increase brand awareness. You need to understand the market behavior and interaction within their marketplace. Reporting provides businesses with the information to demonstrate the need for continued exploration into social media and its impact on business.

  2. Integration Framework - Businesses need to manage content aggregation, publishing and monitoring across social media channels and build the framework that sets the stage for social media broadcasting and participation based on initial understanding of conversational dynamics and stature. It is therefore important to research current activity to answer an important question and aligns the tools with the specific nature of a company’s business.

  3. Socializing the media -It is important to listen or pay attention to the reaction of the audience, if you don’t even the most excited social media can grow discouraged and disappointed. This need to be done in order to respond and improve content, define future engagements and communicate.

  4. Develop a Method – A few years ago you would place an ad in a few magazines, putting up a billboard and creating some in-store ads to promote the sale. You now advertise the sale on your Facebook page or give out a unique promotional code to all your Twitter followers. This way you can track your results in real time. Social media replaces the billboard, not the strategy.

The beauty of social media is that it’s a privilege that it will not only continue to evolve, augment and expand but also is easy to integrate into other aspects of your business. The right social media solution can help you run a more meaningful and relevant business.