Why Companies Should Implement SM Analytics Tools?

One of the common concerns of new age business scenario is that can B2B derive anything meaningful with social media analytics or is it only well suited for companies that sell their products to individual customers.  One of the most important aspects of social media analytics tool today with regards to B2B companies is their capacity of analyzing their internal data or selected consumer interactions associated with the buying intent. For instance, a certain client wants to assess social media conversations for the recruitment process. The strategy ideally needs to be twofold that would highlight the analysis based on a specific demographic and recent graduates. The other would lead to finding out certain demographics on internship programs.


Today there are companies that use the predictive nature of social media analytics tools in order to categorize and assess customers according to their loyalty and affinity and also for the ones having an existing transaction association with the company. Keeping in mind the varied objectives that companies have behind using social media analytic, service providers have come up with advanced analytics applications that offers valuable, actionable insights that help to make essential enhancements to their business. The actionable insights are all offered instantly to help clients arrive at smarter operational decisions and create automated business procedures. These applications offer valuable actionable intelligence with which companies can:


* Evaluate data instantly from various mobile, social and web platforms to enable game developers and social commerce organizations to continuously enhance consumer acquisition, engagement and social game monetization campaigns.

* Modernize the capacity top track broad data discover meaningful data and close the gap with automated real time action.

* Keep a track of user behavior in real time and attain instant feedback on what is working for a campaign and what is not

* Make use of visualization interface that enable companies to understand business performance to arrive at smart operating decisions.


When an organization focuses on advanced analytics in their business, regardless of B2B or B2B space, their objective and need are the same. Both these approaches need to give emphasis on tying social media listening to a business priority and assure that the feedback is there for all business areas. The application of advanced social media analytics is not a marketing function within a B2B organization but has the potential to bring unexpected advantages to the overall business. This is the reason why most companies are resorting to social media analytics tools today.