Why should you bother with media tracking?
Media and advertisement tracking provides you with factual information and data that you can use to make the best decisions about your advertising and marketing strategies. Following are some of the benefits of tracking the leads that result from your media:
Determine ROI of your marketing efforts and advertising spending
Media tracking allows you to accurately estimate the ROI for tracked media buys or individual advertisements so you can then put more time and effort into those with the highest returns. You will be able to answer questions like: does newspaper tend to bring in more leads than TV, or is a full page ad more effective than a smaller size ad? Answers to these questions give you the information needed to make intelligent business choices related to your marketing budget.
Allows you to optimize your entire advertising budget
By utilizing ad tracking, you are able to see in black and white which media are bringing in more leads. You can then reapportion your total spending to spend more on the media analysis that are performing best, cut spending on media that are performing poorly and see an increased amount of total leads! In the end you would be spending less money while gaining more potential customers.
Data gathered from media tracking can give you the power to change the way you run your business, and eliminate wasteful advertising spending.
Read more on - Advertising statistics, Social media monitoring